PREAMBLE. Dear Partner

Átírás

1 2010

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3 PREAMBLE Dear Partner Our products and supplies quality, our communication just as our associates appearance and attitude are our firm s decisive components. The unified, expressiv image; the effective advertising and the adequate internal ( within the firm group and the partner network ) communication is one of the most important field of systemic activity. The common and demanding turnout in the printed and electronical press influences very fairly our products and supplies awarding. If our products and supplies quality and our image components don t accord and if this image components don t appear unified, that is harmful for our firm and partner-network s work on a long-term. Therefore, we have taken for important to command a profile guideline, which concludes the decisive lines and questions of these fields prior to the inappropriate utilization of our firm s image components. Beside the aesthetic it is our legal liability to access and maintenance the unified image, too, sith the graphical IsoteQ trade-name stands under inland and international trademark protection. Our products are protected by application and design copyright license.. Henceforth, we are going to present the visual image components of the IsoteQ GROUP. Rudolf GÁSPÁR marketing manager

4 The ISOTEQ GROUP logo The logo has to be applied according to the given editing orders. It is not allowed to deform it vertikally or horizontally just as to reflect it or slew it. It is unavailable to change the given rate of the logo, the rates are marked on the quoted graphic. Image colours ( see the coloursamples under the assignment ) The logo s minimal height might be 5 mm. Pantone Cool Gray 3 Pantone 1807 C 1The rates b a a:b=5:21 Logovariations and utilization 2The logo can be used in negativ and positiv form according to the examples below. In case of an for photogravure unsuitable reproduction process ( miniature screen- and pad printing, fax, engraving, seal ) you have to use the colourless lined logo in black, white or in RBc colour depending on which colour assures the biggest contrast to the background colour. The logo might be used in white, too without a frame.

5 The unadmitted utilization of the logo 3It is not allowed to do any kind of distortion, dimension-turn or siderate modification on the logo. The logo can only be used in the on the previous side submitted versions, the application of other versions is not allowed. The elements of the logo ( label, graphic elements ) are high-handedly unseparable and unskippable. The logo can only be used in the above-mentioned colours.

6 The intelligent building element logo The logo has to be applied according to the given editing orders. It is not allowed to deform it vertikally or horizontally just as to reflect it or slew it. It is unavailable to change the given rate of the logo, the rates are marked on the quoted graphic. Image colours ( see the coloursamples under the assignment ) The logo s minimal height might be 5 mm. Pantone Cool Gray 3 Pantone 1807 C Pantone Black The rates 5a a b 11b 7,5b

7 Logovariations and utilization 2The logo can be used in negativ and positiv form according to the examples below. In case of an for photogravure unsuitable reproduction process ( miniature screen- and pad printing, fax, engraving, seal ) you have to use the colourless lined logo in black, white or in RBc colour depending on which colour assures the biggest contrast to the background colour. The unadmitted utilization of the logo 3It is not allowed to do any kind of distortion, dimension-turn or siderate modification on the logo. The logo can only be used in the on the previous side submitted versions, the application of other versions is not allowed. The elements of the logo ( label, graphic elements ) are high-handedly unseparable and unskippable. The logo can only be used in the above-mentioned colours. Other kind of lettering is not allowed.

8 The logo s english utilization 4The english version of the logo has to be applied on the english materials. The using and editing orders of the english version are equal to the applications of the hungarian logo. intelligent building element intelligent building element The unadmitted utilization of the english logo is the same as in hungarian. 5Using the logo in an other language The using and editing orders of the foreign version are equal to the applications of the hungarian logo. In case of special characters ( e.g. in bulgarian, in slovenian etc ) those logovariations have to be used, which were created by our firm s marketing department. For any further information, please visit our website where you can find our accesibilities. In case of an turnout in a new country we create the intelligent building element logo in the language of the given country. Only the marketing department of the IsoteQ GROUP is entitled to do that.

9 The IsoteQ PRAKTIK logo The logo has to be applied according to the given editing orders. It is not allowed to deform it vertikally or horizontally just as to reflect it or slew it. It is unavailable to change the given rate of the logo, the rates are marked on the quoted graphic. Image colours ( see the coloursamples under the assignment ) The logo s minimal height might be 5 mm. Pantone Cool Gray 3 Pantone 1807 C Pantone Black 1The rates b a a:b=14:14,5

10 Logovariations and utilization 2The logo can be used in negativ and positiv form according to the examples below. In case of an for photogravure unsuitable reproduction process ( miniature screen- and pad printing, fax, engraving, seal ) you have to use the colourless lined logo in black, white or in RBc colour depending on which colour assures the biggest contrast to the background colour. PRAKTIK 3The unadmitted utilization of the logo A logón semmilyen torzítást és dimenzióváltást, valamint oldalarány módosítást nem szabad végezni. A logó csak az elõzõ oldalon bemutatott változatokban használható, egyéb variánsok alkalmazása tilos. A logó elemei (felirat, grafikai elemek) önkényesen szét nem választhatók és el nem hagyhatók. A logó csak a fentemlített színekben használható. Tiltott más betûtípusok használata.

11 Type of fonts Rotis Semi Sans 45 Light aábcdeéfghiíjklmnoóöõpqrstuúüûvwxyz AÁBCDEÉFGHIÍJKLMNOÓÖÕPQRSTUÚÜÛVWXYZ , ; :?! - _ / + * ( ) # $ & [] {} Rotis Semi Sans 46 Light Italic aábcdeéfghiíjklmnoóöõpqrstuúüûvwxyz AÁBCDEÉFGHIÍJKLMNOÓÖÕPQRSTUÚÜÛVWXYZ , ; :?! - _ / + * ( ) # $ & [] {} Rotis Semi Sans 55 aábcdeéfghiíjklmnoóöõpqrstuúüûvwxyz AÁBCDEÉFGHIÍJKLMNOÓÖÕPQRSTUÚÜÛVWXYZ , ; :?! - _ / + * ( ) # $ & [] {} Rotis Semi Sans 56 Italic aábcdeéfghiíjklmnoóöõpqrstuúüûvwxyz AÁBCDEÉFGHIÍJKLMNOÓÖÕPQRSTUÚÜÛVWXYZ , ; :?! - _ / + * ( ) # $ & [] {} Rotis Semi Sans 65 Bold aábcdeéfghiíjklmnoóöõpqrstuúüûvwxyz AÁBCDEÉFGHIÍJKLMNOÓÖÕPQRSTUÚÜÛVWXYZ , ; :?! - _ / + * ( ) # $ & [] {} Rotis Semi Sans 75 Extra Bold aábcdeéfghiíjklmnoóöõpqrstuúüûvwxyz AÁBCDEÉFGHIÍJKLMNOÓÖÕPQRSTUÚÜÛVWXYZ , ; :?! - _ / + * ( ) # $ & [] {}

12 Colourspecifications The image components can be reproduced in various ways: -with directcolour typographical method ( principally offset ) with Pantone-colours -in case of a fourcolour typographical method ( principally offset ) with CMYK rates -on screen with RGB rates. In case of an for photogravure unsuitable reproduction process ( miniature screen- and pad printing, fax, engraving, seal ) you have to use the colourless lined logo in black, white or in RBc colour depending on which colour differs more from the background colour. Pantone CMYK RGB bourden Pantone 1807C C: M: Y: K: 0% 100% 96% 28% R: G: B: 152% 16% 32% grey Pantone Cool Gray 3 C: M: Y: K: 0% 0% 0% 17% R: G: B: 216% 217% 218% black Pantone Black C: M: Y: K: 100% 100% 100% 100% R: G: B: 0% 0% 0%

13 Calling-card Front of the calling-card MINTA Mókus marketing igazgató H-4400 Nyíregyháza, Sóstói út 61. Levelezési cím H-4407 Nyíregyháza, Pf. 2 Tel. (+36 42) , , Fax (+36 42) Mobil (+36 30) minta@isoteq.hu Web IsoteQ Magyarország Kft. gyártás, értékesítés IsoteQ Tervezõiroda Kft. épületek tervezése IsoteQ Mérnöki Kft. mérnöki szolgáltatások IsoteQ GROUP Kft. ingatlanfejlesztés Back of the calling-card MOKUS, Minta marketing director H-4400 Nyíregyháza, Sóstói út 61. Postal address H-4407 Nyíregyháza, P.O. Box 2 Phone (+36 42) , , Fax (+36 42) Mobile (+36 30) minta@isoteq.hu Web IsoteQ Magyarország Ltd. production, sale IsoteQ Tervezõiroda Ltd. planning IsoteQ Mérnöki Ltd. building IsoteQ GROUP Ltd. real estate development The calling-card s parameters By our firm created calling-card Size of the calling-card: 55mm x 85mm 200 gramm enamelled, made by offset printing

14 Stationary Further versions of the stationary

15 Faxpaper Hivatkozási szám: +36/72/ , Fax: Irodáink: 7624 Pécs, Szigeti út 120. Tel: 72/ , Budapest, Kinizsi u. 35. Tel: +36/1/ Fax: Ajka, Alkotmány u. 3. Tel.: 88/ Fax: 88/ Nyíregyháza, Sóstói út 61. Tel:/Fax: +36/42/ Web: FAX CÍMZETT: VÁLLALAT: FAX: TELEFON: TÁRGY: FELADÓ: DÁTUM: LAPOK SZÁMA ELŐLAPPAL EGYÜTT: HIVATKOZÁSI SZÁM A FELADÓNÁL: HIVATKOZÁSI SZÁM A CÍMZETTNÉL: SÜRGŐS ÁTNÉZENDŐ VÉLEMÉNYEZENDŐ MEGVÁLASZOLANDÓ TOVÁBBKÜLDENDŐ Üdvözlettel: XY ISOTEQ GROUP Kft Budapest, Kinizsi u.35. Tel.: +36-1/ Fax: +36-1/ Mobil: info@isoteqgroup.hu Web: Further versions of the faxpaper Hivatkozási szám: Irodáink: 7624 Pécs, Szigeti út 120. Tel: +36/72/ , Fax: 72/ Budapest, Bajnok u. 13. Tel: +36/1/ Fax: Ajka, Alkotmány u. 3. Tel.: 88/ Fax: 88/ Nyíregyháza, Sóstói út 61. Tel:/Fax: +36/42/ Web: isoteq@isoteq.hu Hivatkozási szám: Irodáink: 7624 Pécs, Szigeti út 120. Tel: +36/72/ , Fax: 72/ Budapest, Kinizsi u. 35. Tel: +36/1/ Fax: Ajka, Alkotmány u. 3. Tel.: 88/ Fax: 88/ Nyíregyháza, Sóstói út 61. Tel:/Fax: +36/42/ Web: mernok@isoteq.hu Hivatkozási szám: Irodáink: 7624 Pécs, Szigeti út 120. Tel.:(+36) 72/ , Fax: (+36) 72/ Budapest, Kinizsi u. 35. Tel.: (+36)1/ Fax: (+36) 1/ Ajka, Alkotmány u. 3. Tel.: (+36) 88/ Fax: (+36) 88/ Nyíregyháza, Sóstói u. 61. Tel.: (+36) 42/ Fax: (+36) 42/ Kék szám: (+36) 40/ Web: tervezes@isoteq.hu CÍMZETT: VÁLLALAT: FAX: TELEFON: TÁRGY: FAX FELADÓ: DÁTUM: LAPOK SZÁMA ELŐLAPPAL EGYÜTT: HIVATKOZÁSI SZÁM A FELADÓNÁL: HIVATKOZÁSI SZÁM A CÍMZETTNÉL: CÍMZETT: VÁLLALAT: FAX: TELEFON: TÁRGY: FAX FELADÓ: DÁTUM: LAPOK SZÁMA ELŐLAPPAL EGYÜTT: HIVATKOZÁSI SZÁM A FELADÓNÁL: HIVATKOZÁSI SZÁM A CÍMZETTNÉL: CÍMZETT: VÁLLALAT: FAX: TELEFON: TÁRGY: FAX FELADÓ: DÁTUM: LAPOK SZÁMA ELŐLAPPAL EGYÜTT: HIVATKOZÁSI SZÁM A FELADÓNÁL: HIVATKOZÁSI SZÁM A CÍMZETTNÉL: SÜRGŐS ÁTNÉZENDŐ VÉLEMÉNYEZENDŐ MEGVÁLASZOLANDÓ TOVÁBBKÜLDENDŐ SÜRGŐS ÁTNÉZENDŐ VÉLEMÉNYEZENDŐ MEGVÁLASZOLANDÓ TOVÁBBKÜLDENDŐ SÜRGŐS ÁTNÉZENDŐ VÉLEMÉNYEZENDŐ MEGVÁLASZOLANDÓ TOVÁBBKÜLDENDŐ Üdvözlettel: XY IsoteQ Magyarország Kft Budapest, Bajnok u. 13. Tel.: +36-1/ Fax: +36-1/ isoteq@isoteq.hu Web: Üdvözlettel: XY IsoteQ Mérnöki Kft Budapest, Kinizsi u. 35. Tel.: +36-1/ Fax: +36-1/ mernok@isoteq.hu Web: Üdvözlettel: IsoteQ Tervezőiroda Kft Budapest, Kinizsi u.35. Tel.: +36-1/ Fax: +36-1/ tervezes@isoteq.hu Web:

16 Small-sized envelop Further versions of the envelop The envelop s parameters By our firm created envelop Size of the envelop: 110mm x 220mm 80 gramm elnvelop paper, made by offset printing

17 Medium-sized envelop Further variations of the envelope The envelop s parameters By our firm created envelop Size of the envelop: 162mm x 229mm 80 gramm enveloppaper, made by offset printing

18 Large-sized envelop Further variations of the envelop The envelop s parameters By our firm created envelop Size of the envelop: 229mm x 324mm 80 gramm enveloppaper, made by offset printing

19 Invoicepaper

20 header, footer The visual turnout of our company s electronical mailgages is equally restricted like in case of the other image components. The colours of the image follow the common colours. The types of the letters are Rotis Semi Sans different versions. Pantone Cool Gray 3 Pantone 1807 C The header Length of the header: 1000px Height of the leather: 223px The footer MINTA Mókus Külkapcsolati aszisztens / Assistant of International Relations Mobil: (+36 30) Telefon: (+36 88) Fax: (+36 88) horvath@isoteq.hu Web: Length of the header: 1000px Height of the header: 93px

21 COPYRIGHT Copyright 2010 IsoteQ GROUP Ltd. All rights reserved. The content in the profile guideline is the intellectual property of IsoteQ GROUP Ltd. The graphical IsoteQ trade-name in the profile guideline stands under trademark protection. Our products branded by the IsoteQ trade-name are protected by application and design copyright license. For the content of the profile guideline ( its text and pictures ) or rather its design are all rights reserved. For the conveyance, circulation, copying of the content or parts of it in any form, or for the storing and printing more than for private use, is the preliminary, written license of the IsoteQ GROUP Ltd. needed. The misusage might include the legal consequences added in the literary, criminal- and common law. The IsoteQ GROUP Ltd. can claim to discard the aggrievement and to reimburse the harm. All rights are reserved by the marketing department of the IsoteQ GROUP to edit or produce forms, brochures, advertisements, promotional gifts, dungarees, decorations etc, which include any component of our image.