Mangalica: The VM-MOE Treaty. Olmos és Tóth Kft. Monte Nevado

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Imre Bodnár
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1 Mangalica: The VM-MOE Treaty

2 The agreement 2013 the Goverment of Hungary decided to launch a strategic cooperation with the MOE. The deal is based in the Hungarian Pig Development Strategy (3 to 6 millon of live pigs ) The MOE elaborated together with the professional staff of VM (FM) an ambiciosus plan to support the MOE activities. The MOE executed the strategic agreement in an 8 months period from august 2013 to april 2014.

elaborated together with the professional staff of VM (FM) an ambiciosus plan to support the MOE

3 THE 5 Strategic Points 1. Mangalica Festivals in Hungary 4 Mangalica festival was organised with the financial support of the VM: - Székesfehérvár - Szeged - Budapest - Debrecen - The goverment payd the wooden hosues for the breeders, the transportation and presentation of live mangalica and more

financial support of the VM: - Székesfehérvár - Szeged - Budapest -

4 Budapest

5 Same design for everybody

6 The Kövér Tanya familiar farm

7 Different lifestyles, same opinions

8 Debrecen

9 Debrecen

10 Debrecen

11 THE 5 Strategic Points 2. Presentation of mangalica products abroad. 4 trips was organized: - New York, USA - Berlin, Germany - Tokyo, Japan - Singapore, Singapore

12 USA

13 USA

14 USA

15 USA

16 USA

17 USA

18 Berlin

19 Berlin

20 Berlin

21 Berlin

22 Berlin

23 Berlin

24 Berlin

25 Japan

26 Japan

27 Japan

28 Japan

29 Japan

30 Singapore

31 Singapore

32 Singapore

33 Singapore

34 Singapore

35 Singapore

36 Singapore

37 Singapore

38 THE 5 Strategic Points 3. First fase of development Quality Control System for mangalica product The main lines was: - Establish a vertical trazability system from the gene bank to the table. - Establish the general requierements for certified mangalica farms. - The Certification System is active only in farms, the introduction of certificates in the meat industry and sales is for

39 THE 5 Strategic Points 4. Conference about the effect in mangalica of the National Pig Development Strategy, the Presentation of boars in public, elaboration of marketing materials, development of web page for MOE. It was the Farmer Expo 2013 (no picture needed, you can see today the same event)

40 THE 5 Strategic Points 5. Planning and development of 10 diferent mangalica products with open code, the recipe, elaboration manual and unified image is free for all members of MOE. Sausage, hot sausage, papper sausage, liver paté, fried lard paté, smoked cured neck,snoked cured loin, smoked cured ham, cured lard, head cheese

41 Head Cheese

42 Sausages

43 Fried Lard Pate

44 Liver Paté

45 Smoked Cured Neck

46 THE 8 New Strategic Points for Mangalica festivals in Hungary 2. Presentation of mangalica products abroad 3. Second fase of Quality Control and certificate system 4. International conference, boar presentation 5. Course for learning of the elaboration of the 10 developed common style mangalica products 6. DVD about the mangalica, with recipes 7. English recipe book about the mangalica 8. Recuperation of black mangalica

47 Thank You.

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