Innovatív e- kereskedelmi megoldások, hazai online piaci trendek

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1 Innovatív e- kereskedelmi megoldások, hazai online piaci trendek Budapest, június 8. Pataky Piroska digitális fizetési megoldások marketing/pr vezető

2 Legal Disclaimer This document contains the proprietary and confidential information of MasterCard Europe SA ( MasterCard ) and the information provided herein is strictly confidential. It is intended to be used internally within your organization and by receiving this information, you agree that that except with the prior written permission of MasterCard, such information shall not be used for any unauthorized purpose and shall not be published or disclosed to third parties, in whole or part. InformationinthispresentationorinanyreportordeliverableprovidedbyMasterCardinconnectionherewithrelatingtotheprojected impact on your financial performance, as well as the results that you may expect generally are estimates only. No assurances are given that any of these projections, estimates, or expectations will be achieved, or that the analysis provided is error-free. You acknowledge and agree that inaccuracies and inconsistencies may be inherent in both MasterCard s and your data and systems, and that consequently, the analysis may itself be somewhat inaccurate or inconsistent. The information, including all forecasts, projections, or indications of financial opportunities are provided to you on an AS IS basis for use at your own risk. MasterCard will not be responsible for any action you take as a result of this presentation, or any inaccuracies, inconsistencies, formatting errors, or omissions in this presentation. MasterCard makes no representations or warranties, express or implied, as to the accuracy or completeness of the information contained herein, and MasterCard will not have any liability to you or any other person resulting from the use of such information by you or any of your representatives. This document is intended solely to facilitate discussion between the parties. Any financial terms included herein are those that are anticipated to be included in a proposed agreement between the parties and shall not create a legally binding or enforceable agreement or offer. The parties acknowledge that other standard terms and conditions are also anticipated to be included in the proposed agreement between the parties and that the incentives and other terms included in this document are subject to negotiation. If a conflict arises between the terms in this document and the terms in a definitive agreement between the parties, the definitive agreement will govern. Neither party shall be liable to the other party as a result of the failure to fulfill any obligation described herein or the failure to enter into any agreement. 2

E-kereskedelem a világban a legnagyobbak Forrás: https://www.

3 E-kereskedelem a világban a legnagyobbak Forrás:

Nemzetközi összehasonlítás: kkv-k a neten, lemaradásban a magyar vállalkozók Jelenleg mintegy 150 ezer olyan kkv működik, amelyik egyelőre nincs

4 Nemzetközi összehasonlítás: kkv-k a neten, lemaradásban a magyar vállalkozók Jelenleg mintegy 150 ezer olyan kkv működik, amelyik egyelőre nincs fent a neten. (Bell Research adat) Forrás:

5 Webshopok Magyarországon Magyar webáruházak száma: Kb (Forrás: enet évi e-kereskedelmi kutatás) A legnagyobbak Magyarországon - GKI e-toplista Extreme Digital 2. emag 3. MALL 4. Media Markt 5. Tesco 6. Libri-Bookline 7. ipon 8. Aqua 9. Bónusz Brigád 10. Tchibo Forrás:

E-kereskedelem Magyarországon: dinamikus bővülés megtízszereződött a szektor mérete az elmúlt tizenöt évben 427

6 E-kereskedelem Magyarországon: dinamikus bővülés megtízszereződött a szektor mérete az elmúlt tizenöt évben Forrás:

MNB adatok online bankkártya-elfogadás: mintegy 8500 internetes elfogadóhely itthon 10,000 Internetes elfogadóhelyek (darab) 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 2,116 2,360 2,131

7 MNB adatok online bankkártya-elfogadás: mintegy 8500 internetes elfogadóhely itthon 10,000 Internetes elfogadóhelyek (darab) 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 2,116 2,360 2,131 2,376 2,831 3,412 4,027 4,528 4,846 5,427 5,995 6,675 7,243 7,648 7,392 8,320 9,331 9,872 8,193 8,495 0 Forrás: Magyar Nemzeti Bank (

8 MNB-adatok online bankkártyás fizetés: jelentősbővülés 2016-ban is 10,000,000 9,000,000 8,000,000 7,000,000 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0 A magyarországi fizetésikártya-elfogadó hálózatban lebonyolított vásárlási tranzakciók - Internetes vásárlás, hazai kártyával (darab) Forrás: Magyar Nemzeti Bank (

9 Miért vásárolunk online?

10 Miért vásárolunk online? A leggyakoribb érv az online vásárlás mellett a kényelem (55%). REASONS TO GREATER EXTENT FOR: Convenient 55% Tickets for events Home delivery option No crowd, no queues 40% 47% HH equipment Transport tickets, Food & drink for a single meal, Clothes, shoes, bags, Tickets for events Fast Goods can be bought from abroad Possibility to compare prices 29% 34% 34% Tickets for events; Transport tickets Clothes, shoes, bags; Computers & electronics; Mobile phones; Watches, jewelry Tickets for events; Computers & electronics; Mobile phones; Transport tickets; Entertainment electronics; Toys Round-the-clock availability 27% Guaranteed lower prices than in shops 25% Wide range of products 22% Certain products are available online only 20% Major discounts 17% Q2. Why do you buy electronically (online or in mobile applications)? *11 most often mentions are listed Base: total sample n=1000 Tickets for events; Transport tickets; Food and drink for a single meal Computers & electronics; HH equipment; Entertainment electronics; Toys; Watches, jewelry Computers & electronics; Books, newspapers, magazines; HH equipment; Entertainment electronics; Toys Books, newspapers, magazines; Transport tickets; Beauty & cosmetic products Books, newspapers, magazines; HH equipment; Watches, jewelry; Reasons by purchased goods

11 Mastercard kutatás (U&A) online vásárolt és kifizetett termékek Air tickets, travelling, accomodation Electronic goods Movie, theatre, concert, exibition tickets Books Clothing and shoes Home delivery of pizza, other lunch Drug store, Cosmetics Group shopping / coupon sites (e.g. Bónuszbrigád, Lealkudtuk.hu) Public utility bills Games / toys (PC, PlayStation, board games) Online bidding Virtual content (music files, films, applications) Online software / game software Sporting goods Online betting, poker, etc. Food (H4A2) Which of the following goods and services did you buy & and paid online? 20% 18% 13% 11% 11% 10% 9% 9% 5% 4% 3% 35% 33% 32% 30% 30% A felmérést a Mastercard Europe megbízásából a Free Association végezte 1900 résztvevő megkérdezésével 2016 novemberében. A kutatás a év közötti városi lakosságra nézve reprezentatív. 11

12 Mastercard kutatás (U&A) kártyás fizetés a futárnál a felhasználók 4/5-e hallott a lehetőségről Online shoppers(581) 16% ON3. Have you heard of the possibility that by some couriers you can pay by card for the items you ordered online? Heard of it, but didn't see a courier like this, 42% DK/NA, 1% Heard of it and seen a courier like this but I still paid in cash, 23% Haven't heard of, 19% Heard of it and paid by card to the courier, 16% Male (272) Female (309) y.o. (326) y.o. (178) y.o. (77) Vocational (57) Secondary (366) College / university (223) Employee (273) Proprietor of a company (57) Student (155) Online pay by card (252) Could pay by card but doesn't (279) Don't know if could pay online (50) A felmérést a Mastercard Europe megbízásából a Free Association végezte 1900 résztvevő megkérdezésével 2016 novemberében. A kutatás a év közötti városi lakosságra nézve reprezentatív. 17% 15% 14% 23% 7% 12% 13% 21% 17% 12% 14% 19% 15% 4%

Mastercard kutatás (U&A) online vásárlás applikációval: leginkább a fiatal férfiak (diákok) ismerik (ON5) Have you heard of smartphone apps that you can use for payment when shopping online, you only

13 Mastercard kutatás (U&A) online vásárlás applikációval: leginkább a fiatal férfiak (diákok) ismerik (ON5) Have you heard of smartphone apps that you can use for payment when shopping online, you only have to register your bank card before using it first? Online shoppers with smartphone Male (329) Female (340) y.o. (379) y.o. (215) y.o. (75) Vocational (57) Secondary (366) College / university (223) Employee (324) Proprietor of a company (63) Student (177) Online pay by card (268) Could pay by card but doesn't (345) Don't know could pay online (56) 53% 57% 49% 57% 50% 43% 53% 53% 52% 50% 43% 59% 55% 53% 43% A felmérést a Mastercard Europe megbízásából a Free Association végezte 1900 résztvevő megkérdezésével 2016 novemberében. A kutatás a év közötti városi lakosságra nézve reprezentatív.

14 Újgenerációs fizetési módok, mobiltárcák

15 E-kereskedelem az okostelefon szerepe jelentősen megnőtt Forrás: enet:

16 Kényelmes fizetés Masterpass-szal Bolti mobilfizetés videó Gránit Pay 16

17 Digitális vízió: hogyan történik mindez? Online - távoli Boltokban Egyesített

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This document has been provided by the International Center for Not-for-Profit Law (ICNL).

This document has been provided by the International Center for Not-for-Profit Law (ICNL). ICNL is the leading source for information on the legal environment for civil society and public participation.