napi gazdaság ÜZLETI ÉS PÉNZÜGYI HÍRLAP XXIII. ÉVFOLYAM Media offer 2013

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1 ÜZLETI ÉS PÉNZÜGYI HÍRLAP XXIII. ÉVFOLYAM Media offer 2013 NAPI GAZDASÁG READERS ARE affluent opinion leaders decisionmakers successful discerning fashionable brand-oriented OUR READERS BY EDUCATION 47% university, college 45% secondary school 3% vocational school 5% elementary school OUR READERS BY AGE NAPI GAZDASÁG THE MOST WIDELY READ BUSINESS AND FINANCIAL DAILY is an influential source of business news that has won the Superbrands classification several times. The paper s readers are town and big city residents of AB status, with very high income who work in economic and intellectual fields, the middle and upper managers of large companies, as well as the owners of emerging small and medium-sized businesses. The goal of our paper is to provide our readers definitive analyses and trustworthy background information that are indispensable to making successful business decisions. Napi Gazdaság has 33 thousand readers at present PRICES AND RATES PAGES 3 5 2% 19 years old 17% % % % % % RESIDENCE BY REGION BASED ON THE EARLY ADOPTER SEGMENTATION**, Napi Gazdaság s readers are typically rational consumers who weigh their choices, plan for the long term, but are also open to new things. Not classified Laggards Innovator Late majority Early adopter Ea arly majority THE TG CONSUMER LIFESTYLE TYPOLOGY shows the efficiency with which Napi Gazdaság can reach the business decisionmakers who also represent the distinguished elite category in terms of their consumption. Not classified Laggard Achiever Consumer elite Adapted moderate IT PAYS TO ADVERTISE IN NAPI GAZDASÁG BECAUSE currently 33,000 people read the paper daily* the paper reaches business decisionmakers a significant portion of our readers are big city residents with aboveaverage income, AB status, who work in intellectual or business fields it is a well-targeted medium, with which the highest-positioned social group can be reached with minimal wastage it is a prestige paper with high acceptance it is indispensable in the course of everyday business decisions our readers seek premium quality and are able to pay for it 4% Northern Hungary 6% Northern Plains 20% Southern Plains 50% Central Hungary 5% Central Transdanubia 7% Western Transdanubia 8% Southern Transdanubia 50% AB 14% C1 25% C2 11% DE *Millward Brown TNS Hoffmann, National Readership Study (NOK), Q3/2012, **Main categories: Innovators Committed, Early Adopters Expect consumer surplus, Early Majority Pondering Mainstream, Late Majority Conservative Mainstream Successful Hedonist adapted Experience collector ESOMAR STATUS

2 THE NAPI GAZDASÁG PORTFOLIO Napi Gazdaság business and financial daily Napi Gazdaság Online internet news portal Event organizer division Corporate Publications (CP) division Telesales division News agency NAPI GAZDASÁG SUPPLEMENT PLAN FOR 2013: MAIN PAPER SPONSORED PAGES Office Bank cards Self-provision Investment helper Financial assistant Insurance Premium banking Cafeteria Advertising media Information Technology Telecommunications Case-law Enterprise development Career Environmental protection MAIN PAPER SUPPLEMENTS Claims management Supply Chain Supporting culture Napi Health Air travel Quality assurance Napi Responsibility On four wheels Napi Innovation Printing and packaging Napi Financials Napi Energy Management COATED-PAPER SUPPLEMENTS Gold market Investment advice Fleet management Napi Real Estate Napi Trade Private Banking Country, city, district presentations OTHER PUBLICATIONS The 100 Richest Innovation yearbook Everyday Health Premium Selection NAPI GAZDASÁG S CONFERENCE CALENDAR FOR 2013: 1. The key to success enterprise development conference series Locations: Szeged, Debrecen, Pécs, Budapest, Győr, Miskolc 2. Pension or tuition? self-provision in the shadow of financial culture Budapest, April The new strategic areas of the property market real estate conference Budapest, May 9, Changing energy market 2013 energy conference Budapest, September How to get rich on the stock market The icons of technical analysis in Budapest Budapest, October From idea to business success 2013 innovation conference 8. The price of health health care conference 4. On land, on water, in the air logistics conference Budapest, May Financing, competitiveness, growth macroeconomic forum CONTACT AND ADVERTISING: Napi Gazdaság Kiadó Kft. phone: (06 1) fax: (06 1) hirdetes@.hu Sales director: István Tallósy Managing editor: János Madarász

3 TRADITIONAL ADVERTISEMENTS, GENERAL PARAMETERS NEW befektetés NEW SURCHARGES In the case of publishing an advertising report the price of the surface used has to be paid. On request in case of article written by a Napi Gazdaság reporter the price of the surface used + 10% will be charged. Cover page box color HUF 222,000 43x80 mm Cover page, upper stripe color HUF 499,000 Cover page, lower stripe color HUF 399,000 Inside cover page box color HUF 110,000 43x80 mm Inside cover page, upper stripe color HUF 346,000 Inside cover page, lower stripe color HUF 246,000 1/1 color HUF 1,030, x407 mm HUF 31.21* HUF 53.76* 1/2 color HUF 627,000 horizontal: 278x202 vertical: 137x407 mm HUF 19.00* HUF 32.59* Color surcharge: - custom accompanying color HUF 33,000 - red color HUF 25,000 Text page surcharge (unless otherwise noted): List price + 20% For advertisements requested in columns, we charge a 20% placement surcharge Competition exclusion surcharge: list price + 50% ORDERS AND MATERIAL SUBMISSION Completed advertisements are requested via CD, ftp or (tif, jpg, eps, pdf, ai), without crop marks. Materials sent via have to be no more than 8 megabytes in size and should be sent to the hirdetes@.hu address. Deadline for orders: 12pm on the working day before publication Deadline for submitting materials: in case of creative materials, 12pm on the working day before publication, in case of material that needs to be formatted, 12pm on 2nd workday before publication. Junior, text page color HUF 739, x300 mm HUF 22.39* HUF 39.11* 1/3 color HUF 491,000 horizontal: 278x132 vertical: 90x407 mm HUF 14.88* HUF 21.73* 1/4 color HUF 386,000 black and white HUF 279,000 horizontal: 185x150 vertical: 137x202 mm HUF 11.70* HUF 20.16* 1/6 color HUF 279,000 black and white HUF 204,000 90x202 mm 1/8 color HUF 219,000 black and white HUF 156,000 90x150 mm IN CASE OF THEMATIC PAGES, SUPPLEMENTS Deadline for orders: 12pm on 5th workday before publication. Deadline for submitting materials: in case of creative materials, 12pm on 3rd workday before publication, in case of material that needs to be formatted, 12pm on 5th workday before publication. In the case of advertisements prepared by Napi Gazdaság, we charge a surcharge of 25%. PRINTING PARAMETERS: - Format: A/3 - Art box: 278x407 mm - Column width: 43.5 mm - 45-gram, salmon-colored newsprint - Rotational offset printing - Raster black and white: 34 CMYK: 42 Lower stripe, inside page color HUF 222,000 Lower stripe, inside page pair color HUF 414, x33 mm 2/100 color HUF 149,000 black and white HUF 99,000 90x100 mm Our advertising prices are valid from February 15, 2013 and do not include VAT. 1/100 color HUF 99,000 black and white HUF 53,000 43x100 mm 2/50 color HUF 99,000 black and white HUF 53,000 90x50 mm *The cost of reaching one consumer based on the data of the National Readership Research, third quarter 2012, and prevailing advertising list prices: Napi Gazdaság Világ 1/50 color HUF 75,000 black and white HUF 33,000 43x50 mm 1/30 color HUF 56,000 black and white HUF 19,000 43x30 mm We offer advertising sizes differing from general sizes for the price of the standard surface closest to it + HUF 555/hmm (blackand-white), HUF 845/hmm (CMYK). CONTACT AND ADVERTISING: NAPI GAZDASÁG KIADÓ KFT. phone: (06 1) fax: (06 1) hirdetes@.hu

4 COLOR CREATIVE ADVERTISING, INSERTS befektetés Cover page, ribbon HUF 635,000 Inside cover, ribbon HUF 420,000 Inside page ribbon 278x100 mm Cover page, corner Inside cover, corner HUF 330,000 Inside page corner HUF 270, x137.5 mm Inside cover, middle stripe HUF 274, x50 mm Panorama page spread HUF 1,890, x407 mm Inside stripe (lower or middle) running across panorama page HUF 1,140, x100 mm Diagonal mosaic on panorama page CMYK HUF 1,480,000 2x185x137 mm + 1x213x137 mm Pyramid at bottom of page HUF 560, x202 mm Junior page on panorama page, middle HUF 850, x300 mm Rhombus in middle of page HUF 340, x128.5 mm Square in middle of page 137.5x137.5 mm Circle in middle of page mm diameter INSERTS under 55 grams HUF 418, grams 115 grams HUF 616, grams 165 grams HUF 880, grams 250 grams HUF 1,155, grams 300 grams HUF 1,265,000 more than 300 grams HUF 1,595,000 Bookmark HUF 795,000 60x530 mm 115 g, coated paper Bellybanding (90 g, coated paper) HUF 795, x60 mm HUF 860, x80 mm HUF 945, x100 mm Jacket (4-page, color) - HUF 2,390,000 4x470x315 mm (45 g, salmon newsprint) - HUF 2,790,000 4x470x310 mm (70 g, white offset) Our advertising prices are valid from February 15, 2013 and do not include VAT.

5 A Napi Gazdaság ingatlanpiaci magazinja december A NAPI GAZDASÁG MELLÉKLETE november A NAPI GAZDASÁG MELLÉKLETE december A NAPI GAZDASÁG MELLÉKLETE november A NAPI GAZDASÁG MELLÉKLETE április A NAPI GAZDASÁG MELLÉKLETE december A NAPI GAZDASÁG MELLÉKLETE A és a különkiadványa NOVEMBER THEMATIC SUPPLEMENTS (COLOR COATED PAPER) Cover 2 HUF 700,000 Cover 3 HUF 600,000 Cover 4 HUF 800,000 Inside 1/1 page HUF 500,000 1/2 page HUF 300,000 Horizontal: 189.3x115.5 mm Vertical: 89.6x240 mm 1/3 page HUF 250,000 Horizontal: 189.3x75 mm Vertical: 59x240 mm 1/4 page HUF 170,000 Vertical: 89.6x115.5 mm Ribbon: 189.3x54.5 mm SURCHARGES In case of publishing advertising report, the cost of the surface used has to be paid. In case of article written by Napi Gazdaság based on a request, the price of the surface used + 10% will be charged. Lengyelország PRIVATE banking PRINTING PARAMETERS: format: A4 bleed box: 225x290 mm cropped size: 215x280 mm art box: 189.3x 240 mm raster: 60 cover: 115-gram white coated paper sheets: 80-gram white coated paper ORDERS AND MATERIAL SUBMISSION Completed advertisements are requested via CD, ftp or (tif, jpg, eps, pdf, ai), without crop marks. Materials sent via have to be no more than 8 megabytes in size and should be sent to the hirdetes@.hu address. DEADLINE FOR ORDERS: 15 days before publication. DEADLINE FOR SUBMITTING MATERIALS: in case of creative materials, 8 days before publication, in case of material that needs to be formatted, 12 days before publication. A Zsolnay negyedé az ingatlanos Oscar Borúsan látják a jövő évet a piaci szereplők Flottamenedzsment FLOTTÁKBÓL ÉL A CÉGVEZETŐ A MAGYAR AUTÓPIAC ÁLOMAUTÓJA Az eladások döntő többségét Nálunk járt a Rollstovábbra is a céges vásárlások Royce Phantom teszik ki Drophead Coupé A KÖZÖS CÉLOK ADJÁK A VISEGRÁDI CSOPORT EREJÉT Radosław Sikorski GAZDASÁGI STABILITÁS ÉS KISZÁMÍTHATÓSÁG Waldemar Pawlak Napi Gazdaság Kiadó Kft. phone: (06 1) fax: (06 1) hirdetes@.hu Managing Director: Balázs Rónai Sales director: István Tallósy Managing editor: János Madarász A privát banki piac a számok tükrében A rendkívüli piaci környezet haszna Képzettebb privát bankárok, képzettebb ügyfelek Privát banki menükártya: szolgáltatók és szolgáltatások Jövőkép a bankok szemszögéből Aranybefektetés GYENGÜLT, DE ERŐS MARADT AZ ARANYKERESLET Az indiaiak olthatatlan szerelme az arany iránt újra fellángolt a második félévben KÉTTONNÁNYI MAGYAR ARANYÉRME A LAKOSSÁGNÁL A forint megjelenésekor az MNB 35 tonna érmét váltott át az új fizetőeszközre Our advertising prices are valid from February 15, 2013 and do not include VAT. Svájc Kecskemét Élelmiszer-biztonság A KISZÁMÍTHATÓSÁGBÓL PROFITÁLHAT A MAGYAR GAZDASÁG állítja Jean-François Paroz, Svájc magyarországi nagykövete VAN MÉG POTENCIÁL A KÉTOLDALÚ KAPCSOLATOKBAN A magyar cégeknek érdemes az exportban gondolkodniuk EGY HELY, AHOL MODELLVÁROST ÉPÍTENEK A polgármester szerint a települések is tudják ösztönözni a ot A JÁRMŰIPARI KÉPZÉS KÖZPONTJA LEHET A VÁROS A főiskola a szakképzés átalakításával és infrastrukturális fejlesztésekkel készül a jövőre HATÉKONY ESZKÖZÖKRE VAN SZÜKSÉG Jelenleg alapozzuk meg a következő évtizedet MÁR AZ ÁLTALÁNOS ISKOLÁBAN IS Az idei tanévtől a Nemzeti Alaptanterv része az élelmiszer-biztonság