Innovatív e- kereskedelmi megoldások, hazai online piaci trendek Budapest, 2017. június 8. Pataky Piroska digitális fizetési megoldások marketing/pr vezető
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E-kereskedelem a világban a legnagyobbak Forrás: https://www.remarkety.com/global-ecommerce-sales-trends-and-statistics- 2015
Nemzetközi összehasonlítás: kkv-k a neten, lemaradásban a magyar vállalkozók Jelenleg mintegy 150 ezer olyan kkv működik, amelyik egyelőre nincs fent a neten. (Bell Research adat) Forrás: http://www.uzletresz.hu/vallalkozas/20151007-weboldal-epites-infokommunikacio-kis-eskozepvallalatok.html
Webshopok Magyarországon Magyar webáruházak száma: Kb. 6000 (Forrás: enet 2015. évi e-kereskedelmi kutatás) A legnagyobbak Magyarországon - GKI e-toplista 2016 1. Extreme Digital 2. emag 3. MALL 4. Media Markt 5. Tesco 6. Libri-Bookline 7. ipon 8. Aqua 9. Bónusz Brigád 10. Tchibo Forrás: http://www.gkidigital.hu/2016/06/02/etoplista2016/
E-kereskedelem Magyarországon: dinamikus bővülés megtízszereződött a szektor mérete az elmúlt tizenöt évben 427 2016 Forrás: http://www.portfolio.hu/gazdasag/it/mi_lesz_igy_a_boltokkal_belehuz_a_digitalis_kereskedelem.240405.html
MNB adatok online bankkártya-elfogadás: mintegy 8500 internetes elfogadóhely itthon 10,000 Internetes elfogadóhelyek (darab) 9,000 8,000 7,000 6,000 5,000 4,000 3,000 2,000 1,000 2,116 2,360 2,131 2,376 2,831 3,412 4,027 4,528 4,846 5,427 5,995 6,675 7,243 7,648 7,392 8,320 9,331 9,872 8,193 8,495 0 Forrás: Magyar Nemzeti Bank (https://www.mnb.hu/statisztika/statisztikai-adatok-informaciok/adatokidosorok/xiv-penzforgalmi-adatok/penzforgalmi-tablakeszlet)
MNB-adatok online bankkártyás fizetés: jelentősbővülés 2016-ban is 10,000,000 9,000,000 8,000,000 7,000,000 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0 A magyarországi fizetésikártya-elfogadó hálózatban lebonyolított vásárlási tranzakciók - Internetes vásárlás, hazai kártyával (darab) Forrás: Magyar Nemzeti Bank (https://www.mnb.hu/statisztika/statisztikai-adatok-informaciok/adatokidosorok/xiv-penzforgalmi-adatok/penzforgalmi-tablakeszlet)
Miért vásárolunk online?
Miért vásárolunk online? A leggyakoribb érv az online vásárlás mellett a kényelem (55%). REASONS TO GREATER EXTENT FOR: Convenient 55% Tickets for events Home delivery option No crowd, no queues 40% 47% HH equipment Transport tickets, Food & drink for a single meal, Clothes, shoes, bags, Tickets for events Fast Goods can be bought from abroad Possibility to compare prices 29% 34% 34% Tickets for events; Transport tickets Clothes, shoes, bags; Computers & electronics; Mobile phones; Watches, jewelry Tickets for events; Computers & electronics; Mobile phones; Transport tickets; Entertainment electronics; Toys Round-the-clock availability 27% Guaranteed lower prices than in shops 25% Wide range of products 22% Certain products are available online only 20% Major discounts 17% Q2. Why do you buy electronically (online or in mobile applications)? *11 most often mentions are listed Base: total sample n=1000 Tickets for events; Transport tickets; Food and drink for a single meal Computers & electronics; HH equipment; Entertainment electronics; Toys; Watches, jewelry Computers & electronics; Books, newspapers, magazines; HH equipment; Entertainment electronics; Toys Books, newspapers, magazines; Transport tickets; Beauty & cosmetic products Books, newspapers, magazines; HH equipment; Watches, jewelry; Reasons by purchased goods
Mastercard kutatás (U&A) online vásárolt és kifizetett termékek Air tickets, travelling, accomodation Electronic goods Movie, theatre, concert, exibition tickets Books Clothing and shoes Home delivery of pizza, other lunch Drug store, Cosmetics Group shopping / coupon sites (e.g. Bónuszbrigád, Lealkudtuk.hu) Public utility bills Games / toys (PC, PlayStation, board games) Online bidding Virtual content (music files, films, applications) Online software / game software Sporting goods Online betting, poker, etc. Food (H4A2) Which of the following goods and services did you buy & and paid online? 20% 18% 13% 11% 11% 10% 9% 9% 5% 4% 3% 35% 33% 32% 30% 30% A felmérést a Mastercard Europe megbízásából a Free Association végezte 1900 résztvevő megkérdezésével 2016 novemberében. A kutatás a 18-65 év közötti városi lakosságra nézve reprezentatív. 11
Mastercard kutatás (U&A) kártyás fizetés a futárnál a felhasználók 4/5-e hallott a lehetőségről Online shoppers(581) 16% ON3. Have you heard of the possibility that by some couriers you can pay by card for the items you ordered online? Heard of it, but didn't see a courier like this, 42% DK/NA, 1% Heard of it and seen a courier like this but I still paid in cash, 23% Haven't heard of, 19% Heard of it and paid by card to the courier, 16% Male (272) Female (309) 18-34 y.o. (326) 35-49 y.o. (178) 50-64 y.o. (77) Vocational (57) Secondary (366) College / university (223) Employee (273) Proprietor of a company (57) Student (155) Online pay by card (252) Could pay by card but doesn't (279) Don't know if could pay online (50) A felmérést a Mastercard Europe megbízásából a Free Association végezte 1900 résztvevő megkérdezésével 2016 novemberében. A kutatás a 18-65 év közötti városi lakosságra nézve reprezentatív. 17% 15% 14% 23% 7% 12% 13% 21% 17% 12% 14% 19% 15% 4%
Mastercard kutatás (U&A) online vásárlás applikációval: leginkább a fiatal férfiak (diákok) ismerik (ON5) Have you heard of smartphone apps that you can use for payment when shopping online, you only have to register your bank card before using it first? Online shoppers with smartphone Male (329) Female (340) 18-34 y.o. (379) 35-49 y.o. (215) 50-64 y.o. (75) Vocational (57) Secondary (366) College / university (223) Employee (324) Proprietor of a company (63) Student (177) Online pay by card (268) Could pay by card but doesn't (345) Don't know could pay online (56) 53% 57% 49% 57% 50% 43% 53% 53% 52% 50% 43% 59% 55% 53% 43% A felmérést a Mastercard Europe megbízásából a Free Association végezte 1900 résztvevő megkérdezésével 2016 novemberében. A kutatás a 18-65 év közötti városi lakosságra nézve reprezentatív.
Újgenerációs fizetési módok, mobiltárcák
E-kereskedelem az okostelefon szerepe jelentősen megnőtt Forrás: enet: http://www.enet.hu/hirek/mar-hireket-zenet-es-filmet-is-mobilon-fogyasztunk/
Kényelmes fizetés Masterpass-szal Bolti mobilfizetés videó Gránit Pay 16
Digitális vízió: hogyan történik mindez? Online - távoli Boltokban Egyesített