Mangalica: The VM-MOE Treaty
The agreement 2013 the Goverment of Hungary decided to launch a strategic cooperation with the MOE. The deal is based in the Hungarian Pig Development Strategy (3 to 6 millon of live pigs ) The MOE elaborated together with the professional staff of VM (FM) an ambiciosus plan to support the MOE activities. The MOE executed the strategic agreement in an 8 months period from august 2013 to april 2014.
THE 5 Strategic Points 1. Mangalica Festivals in Hungary 4 Mangalica festival was organised with the financial support of the VM: - Székesfehérvár - Szeged - Budapest - Debrecen - The goverment payd the wooden hosues for the breeders, the transportation and presentation of live mangalica and more
Budapest
Same design for everybody
The Kövér Tanya familiar farm
Different lifestyles, same opinions
Debrecen
Debrecen
Debrecen
THE 5 Strategic Points 2. Presentation of mangalica products abroad. 4 trips was organized: - New York, USA - Berlin, Germany - Tokyo, Japan - Singapore, Singapore
USA
USA
USA
USA
USA
USA
Berlin
Berlin
Berlin
Berlin
Berlin
Berlin
Berlin
Japan
Japan
Japan
Japan
Japan
Singapore
Singapore
Singapore
Singapore
Singapore
Singapore
Singapore
Singapore
THE 5 Strategic Points 3. First fase of development Quality Control System for mangalica product The main lines was: - Establish a vertical trazability system from the gene bank to the table. - Establish the general requierements for certified mangalica farms. - The Certification System is active only in farms, the introduction of certificates in the meat industry and sales is for 2014-2015
THE 5 Strategic Points 4. Conference about the effect in mangalica of the National Pig Development Strategy, the Presentation of boars in public, elaboration of marketing materials, development of web page for MOE. It was the Farmer Expo 2013 (no picture needed, you can see today the same event)
THE 5 Strategic Points 5. Planning and development of 10 diferent mangalica products with open code, the recipe, elaboration manual and unified image is free for all members of MOE. Sausage, hot sausage, papper sausage, liver paté, fried lard paté, smoked cured neck,snoked cured loin, smoked cured ham, cured lard, head cheese
Head Cheese
Sausages
Fried Lard Pate
Liver Paté
Smoked Cured Neck
THE 8 New Strategic Points for 2014-2015 1. Mangalica festivals in Hungary 2. Presentation of mangalica products abroad 3. Second fase of Quality Control and certificate system 4. International conference, boar presentation 5. Course for learning of the elaboration of the 10 developed common style mangalica products 6. DVD about the mangalica, with recipes 7. English recipe book about the mangalica 8. Recuperation of black mangalica
Thank You.