Hungary s market-leading architecture website and the only audited professional online media [in architecture and construction industry] >

Átírás

1 Hungary s market-leading architecture website and the only audited professional online media [in architecture and construction industry] > Media offer

2 Contents Introduction...3 Visitors...5 Demographic data of the visitors...8 Advertising space and list prices*...11 Content marketing tools...12 List prices*...15 The Media's Architectural Prize [MAP]

3 Introduction The website epiteszforum.hu founded in 2000 is an online architectural daily with daily updates of new and valuable professional news that besides the presentation of buildings and architectural plans also covers the most important social news, tenders, awards and presents the relevant new actors in the field of architecture in Hungary. You may found here everything what is important is the local architectural life since The website also informs its readers about the notable domestic and international events of architecture, new products, developments, technologies, providing a comprehensive view on the scene of the architectural profession. Moreover, the content of the website is continuously expanding with connected topics such as creative industry, innovation, contemporary visual culture, design, landscaping and urbanism. The website epiteszforum.hu functions as a reliable, relevant professional background and a reference for the leading Hungarian public and social media, and even for the governmental media. Epiteszforum.hu prepares and organizes one of the most important architectural events of Hungary, the Media's Architectural Prize; this year this will be the eleventh occasion. The specialty of the event is its unique format that is very suitable to communicate the results of the contemporary architecture to a wider public. The role in the public jury and opinion forming undertaken by the representatives of the Hungarian leading media and the awards handed out by them generate a significant amount of public noise. 3

4 The website epiteszforum.hu is an independent media that has been founded by architects Mihály VARGHA ( ) and Erika Katalina PÁSZTOR DLA in 2000, presenting architectural content for the first time in the Hungarian Internet. Social Media > Facebook, Twitter Epiteszforum.hu has been present on Facebook with an own page since March The most exciting contents and events appear on the Facebook page of epiteszforum.hu with more than 9 thousand followers and also on its Twitter feed. Audited newspaper The number of visits of epiteszforum.hu has been measured by Median WebAudit since the beginning. 4

5 Visitors In the market of the quality architectural media epiteszforum.hu is able to reach the largest number of professionals; the daily average is 4,300 and monthly it has 132,000 unique visitors (UV) and over page impressions (PI) (Medián, 2014). The majority of our readers visit epiteszforum.hu daily/weekly. Further information based on data of Medián WebAudit, Google Analytics and Adverticum: Banner ADV on home page: 25,000 ADV / week Banner ADV on article pages: 50,000 ADV / week Banner ADV photo galleries: 100,000 ADV / week Altogether: 230,000 ADV/week 1. Ábra: Google Analytics mérései, 2014 According to the survey of TÁRKI the professional architectural portal epiteszforum.hu has the highest number of visitors among the professionals using the Internet: "Among architecture portals clearly epiteszforum.hu is the most popular, 55% of the people visiting portals mentioned this site." (Source: TÁRKI) 5

6 ábra 2. forrás: Build Communication és az Aktuális Piackutató Kft. kutatási eredménye In a comprehensive survey performed in 2012 in the field of architecture the BuildCommunication Ltd. together with Aktuális Piackutató Ltd. assessed the situation of the Hungarian architects and their communication consumption customs. From this survey it clearly stood out that among the professionals dealing with architecture the website epiteszforum.hu is the most-known online professional portal. The aim of epiteszforum.hu is to improve the communication among the representatives of the profession and to serve as a reliable source of information for architects, designers, for the clients of architectural services and also for the people involved in the construction field. 6

7 3. abra: epiteszforum.hu és más magyarországi építészeti és építőipari online lapok globális "rangja" (Global Page Rank), forrás: ALEXA Traffic Rank Facebook presence Az epiteszforum.hu organikus Facebook rajongóinak száma fölött van (2014. június). 7

8 Demographic data of the visitors Based on the data of an online survey of the readers (March 2013; 185 answers) 20.) Nemek aránya 0,26 Nő Férfi 0,74 21.) Korfa 1% 6% 14% 20 év alatt 37% év év év 15% év 60 év felett 28% 8

9 22.) Iskolai végzettség 1 0,8 0,61 0,6 0,4 0,26 0,2 0,12 0, ) Beosztás 1 0,5 0,31 0,32 0,18 0,12 0,07 0 vezető beosztású alkalmazott alkalmazott önálló vállalkozó, tulajdonos diák éppen munkát keresek 9

10 24.) Szakterület 100% 80% 73% 60% 40% 20% 0% 1% 2% 3% 3% 5% 3% 2% 9% tervezés gyártás, kereskedelem fejlesztéskivitelezés államigazgatás oktatás,kultúra, tudomány kommunikáció szakértés, tanácsadás egyéb 74% of the visitors of epiteszforum.hu are male and 26% are female. The majority of the visitors (37%) belong to the age group The second largest group (28%) is the group of 30-39, while the age group is represented almost in the same extent (29%) among the readers. 87% (!) of the readers of epiteszforum.hu have a university BA degree. 32% of the visitors work as an entrepreneur or as an owner of a business. 12% of the readers are executives. 10

11 Advertising space and list prices* Banners A part of the visitors mainly the recurring visitors reach our website through the home page, another part arrive through a search engine. Accordingly the banners can be placed to the main page or an article page, furthermore some banners with specific formats can be placed to the page of a photo gallery with outstanding visitor figures. Of course a banner can be run in all pages as well. Banners can be ordered both on download (adview) or periodic (weekly) basis. Minimum order: 10,000 ADV Accepted formats: *.swf, *.gif, *.html Our advertisements are managed by the system of Adverticum. The information sheets for the editing of banners [ and of html5 banners [ ml5-banner-keszitesi-utmutato] can be downloaded from the website of Adverticum. 11

12 *prices exclude VAT Content marketing tools Professional article with corporate content (publication of a professional article) The aim of the professional materials, presentations of designs or buildings, social articles, etc. that can be classified into the column system of epitészforum.hu (industry, technology or corporate) is providing professional advice, the presentation of the products / services of a given company, advertising of a specific event, etc. The article will be featured among the leading news on the home page for at least a day, then it will be placed into the adequate column, then to the searchable archive that is indexed by Google. The extracts / intros of the professional articles are featured in the weekly newsletter as well. List price of a professional article: HUF 120,000,- / month; format: max. 6,000 characters + at least 1 piece of *.jpg photo with a size of max. 1200x1200 pixels 4. ábra: kereshető archívum Advertisement in article format with photo (PR-box publication) An advertisement in article format placed into a highlighted frame (socalled PR box). The articles in the PR box on the home page are presented in a rotation and the rotation of up to 9 articles guarantees at least 10,000 appearances for the respective articles in a month in the frame on the home page. The articles will be featured in the searchable archive of epiteszforum.hu indexed by Google ( ek-termekek ), furthermore the extracts / intros of the PR professional articles will be featured in the weekly newsletter in the week of publishing. List price of PR article: HUF 180,000,- / month; format: max. 6,000 characters + at least 1 piece of *.jpg photo with a size of max. 1200x1200 pixels Presentation of references sponsored content Products and/or companies can be attached to existing articles (e.g. to the presentation of buildings or designs): the name, logo, photo of the product / company or a short description of the product / article can appear below the article. This way the reference presentation of a building qualifies as sponsored content. The link between the content and the product / 12

13 company in question remains throughout the operation of the website or until it is revoked by the Client. List price of article in article publication: Literal content, presentation of the used product is HUF 80,000,- / occasion. 2,500 characters + 2 photos Publication of tender calls Epiteszforum.hu reports about the current domestic and international tenders. For the one-time fee for the publication of tenders the tender will be accessible under the tenders menu and will remain there until the submission deadline and its extract will be featured in next week s newsletter sent out on Fridays. A quick list of the tender and registration deadlines nearing in appears on the right side of the home page in a highlighted place. Epiteszforum.hu reports on the announcement of the results and presents the projects as well. List price of the tender call: HUF 35,000,- / occasion. Publication of events, trainings and education Just like the tenders, the events appear in an area dedicated for this field, in a separate section on epiteszforum.hu. List price of event publication: The list price of events with entrance fee costs HUF 35,000,- / occasion. Posting a job ad Job ads in the Looking for job column is free of charge, in Offering job column cost HUF 20,000 + VAT / occasion. The job ad will appear on the website for a maximum of 30 days for this fee. Newsletter The newsletter contains the content of epiteszforum.hu from the previous week, it is sent Wednesdays to the addresses of those who requested a newsletter (2,000 readers). The ad will appear in the header of the , practically as a newsletter banner with a size of 600 (width) x 120 (height) pixels in *.jpg format (photo). A link can be inserted into the photo that can point to a specific page of epiteszforum.hu or to any external site according to the Client s wishes. A text of up to 1,200 characters can be placed next to the newsletter banner. List price of the newsletter banner: Newsletter 600x120 pixels banner + link + max 1,200 characters of text; HUF 60,000.- / occasion 13

14 Dossier sponsorship From time to time epíteszforum.hu classifies its content deemed as the most important into dossiers. Despite this content was classified into different categories, sometimes they still belong together and epiteszforum.hu provides an opportunity to its partners to be represented as sponsors regarding the content enjoying outstanding popularity. The prioritized dossiers can be accessed directly from the home page, from the upper right corner from a highlighted area. Articles related to the given topic are regularly placed into these prioritized dossiers that are located in a highlighted place even when otherwise they would not be included in the daily feed anymore. The dossier has a lead picture that is an advertisement with a constant photo that can be changed from time to time. Ca articles can be placed into the dossier; up to 6,000 characters per article + at least 1 piece of max. 1200x1200 pixels jpg photo. The size of the dossier photo is 325x275 pixels. List price for prioritized dossier: Monthly price: HUF 300,000,-; annual price: HUF 1,800,000,- Publication in a Facebook gallery The number of the followers of the Facebook page of epiteszforum.hu exceeds 9,000 (as of February 2014). Photos of high quality from the field of architecture or connected fields can be presented in our Facebook page that appears on the news feed of our followers. The Facebook publication is suggested in special cases: e.g. special or especially aesthetic references or photos generating funny reactions or (positive) emotions. List price of publication in a Facebook gallery: HUF 120,000,-; the gallery should preferably contain ca *.jpg photos with a size of max. 1200x1200 pixels. Placing a sponsor logo on the home page, content sponsoring The continuous visual presence of the logos displayed in the Our sponsors surface appearing on every page of epiteszforum.hu strengthens the brand and represents consistency to the visitors. List price of placing a sponsor logo on the main page: HUF ,- / year; size 150x150 pixels *.jpg photo 14

15 List prices* Display appearances Banners CPM Home page Price / week Article page Price / week Skyscraper 120x600 pixels HUF HUF HUF Extrawide 640x365 pixels HUF HUF HUF Vertical 120x240 pixels HUF HUF HUF Medium Rectangle 300x250 pixels HUF HUF HUF Interstitial 800x800 pixels Gallery page Price / week HUF All pages Price / week HUF HUF HUF HUF HUF HUF Content marketing tools Professional article with corporate content- HUF 120,000 / month PR article HUF 180,000 / month Tender call HUF 35,000 / occasion Event publication HUF 35,000 / occasion Job ad HUF 20,000 / occasion Newsletter banner HUF 60,000 / occasion Prioritized dossier HUF 300,000 / month, annual fee HUF Facebook gallery HUF 120,000 / occasion Sponsor logo on main page annual fee HUF 480,000 'Article in article' HUF 80,000 / article Price of content Article writing up to 8,000 characters HUF 70,000 / occasion Recording and editing of video content 1-5 minutes long, optimized for a social video sharing site (interview/professional video presentation/image video) HUF 275,000 / occasion Building photography pieces of high resolution and pieces of professional architecture photos with a size of max. 1200x1200 pixels HUF 140,000 / occasion * the prices exclude VAT 15

16 Media's Architectural Prize [MAP] 2015 mediadij.epiteszforum.hu In 2005 we invited the representatives of the leading print and electronic (non-professional) media of Hungary in order to found an architecture award and to organize a public evaluation jury with the help of which it could decided which building and which design the media and the public favoured the most in the given year. Without any exaggeration the Media's Architectural Prize is a unique initiative. No such award is anywhere to be found: we came up with an original format that has been further polished and developed with our partners and sponsors from year to year. In 2014 the the tenth jubilee public evaluation jury and award ceremony was held in the Urania movie theater in front of 430 guests. The event was reported about in more than 90 media appearances. 16

17 In 2014 the event was sponsored by the following: Assa Abloy, Austrotherm, Autodesk, Baumit, Canon, EuropaDesign, Graphisoft, Mapei, Meva, NKA, Rákosy Glass, SIMMO Our media partners: Budapest periodical, Magyar Nemzet online newspaper, MTI, Gazdasági Rádió (Economic Radio), mandiner blog, Heti Válasz weekly magazine, Népszabadság newspaper, HírTV TV channel, Urbanista blog, index.hu news portal, Litera.hu literature portal, M1 television, A mi otthonunk (Our home) website, Kreatív portal, Archicentrum architecture site, Ybl Association, Kortárs Építészeti Központ (Contemporary Architecture Center), Magyar Építész Kamara (Hungarian Chamber of Architects), Pollack Student SelfGovernment, Épíinfo, Építéstechnika (Architecture technology), Magyar Építőművészet (Hungarian Art of Architecture), Random Club, Építész Klub (Architect Club), éptár.hu (architecture gallery), Octogon (architecture and design site), Moltopera, HomeInfo (architecture database), ProIdea (product information catalogue), iroda.hu (real estate lease or sale advertisement site), Tervlap.hu (architecture site) 17

18 MAP 2015 public evaluation jury and award ceremony sponsor packages Display / sponsor packages List price (thousand HUF+ VAT) Lead sponsor pack Special award pack Award presentation Sponsor pack pack Placement of a banner Placement of promotional merchandise Appearance on the invitation, billboards, electronic newsletter Priority appearance in the online surface of Media Award (in the header and on the Sponsors site) Feature in online articles with name and text link Participation of the informal dinner of sponsors and members of the jury 2x Presentation in the break of the award ceremony The representative of the sponsor hands over one of the 4 awards The representative of the sponsor presents the background story, the evaluation aspects of the award and hands over the award The representative of the sponsor gives the welcome speech. Extra media packs (To be used before 31 December 2015) Skyscraper banner on article pages week) PR article ( pieces) ( Interview with the representative of the company 18

19 Budapest, February 2015 András LÁNYI Marketing and sales manager mobile: +36/ Erika Katalina PÁSZTOR Chief editor mobile: +36/