VENDÉGLÁTÁS- IDEGENFORGALOM ALAPISMERETEK ANGOL NYELVEN

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1 É RETTSÉGI VIZSGA október 14. VENDÉGLÁTÁS- IDEGENFORGALOM ALAPISMERETEK ANGOL NYELVEN KÖZÉPSZINTŰ ÍRÁSBELI VIZSGA október :00 Az írásbeli vizsga időtartama: 180 perc Pótlapok száma Tisztázati Piszkozati EMBERI ERŐFORRÁSOK MINISZTÉRIUMA Vendéglátás-idegenforgalom alapismeretek angol nyelven középszint írásbeli vizsga 1221

2 Important Information Dear Examinee, This written examination is made up of three different sections, which are designed to measure your knowledge in the following areas: Basics of Hospitality, Catering and Tourism; Basics of Hotel Management and Basics of Marketing. The questions are independent of each other, and do not have to be answered in a specific order. We suggest that before you begin, read through the whole examination and then start with answering the questions you feel are easier to answer. In order to have a successful examination, please pay attention to the following. Certain questions require you to provide examples or characteristics. In the case of such questions, please check carefully how many of these the question asks for, because no additional points will be awarded even if you list more than required. In the case of some of the questions, we expect you to explain your answer. In such cases, we kindly ask you to stick to what is relevant and to try and summarise your thoughts on the provided dotted lines. The last page (back cover page) is reserved for evaluation; please do not write on this page. If you make corrections in your answer, please make sure you indicate your final solution very clearly in order to avoid misunderstandings. Otherwise, you will not get points for the given question. Examinations written in pencils will not be accepted. Please, make sure you write in a legible manner and provide an easy-to-follow layout for your answers. Good luck with your examination! írásbeli vizsga / október 14.

3 Basics of Hospitality, Catering and Tourism 1. Define the following terms briefly. 5 points Tourism market: Travel bond:.... Landscape protection reserve: Hospitality price margin: Economic competition: Pair up the players of tourism with their most typical activity. Select only one for each player. 3 points 1. Travel agency a) Organisation of domestic and/or international travels/trips 2. Tourism service office b) Tourism services that do not qualify as travel organisation 3. Tour operator c) Sale of travels/trips organised by others Solution:.. 3. Provide two examples for each of the terms below. 6 points Pure services in hospitality:... Table service:..... Hospitality storage of goods:..... írásbeli vizsga / október 14.

4 4. Place the following in the correct order. 2 points a) storage, sales, procurement, production Solution: b) programme planning, gathering of information, cost estimate Solution: Which of the following terms is the odd one out? Indicate your answer by underlining. Explain your answer. 6 points quantitative take-over/acceptance exclusive take-over/acceptance value-oriented take-over/acceptance qualitative take-over/acceptance Explanation: value-added tax product supply tax corporate income tax tourism tax Explanation: administration dish washing production management Explanation:. írásbeli vizsga / október 14.

5 6. Provide definitions for the following terms. 4 points Recipe:..... Controlling: Random (spot) check:..... Reverse invoice: Complete the following sentences with the correct terms. 3 points In the broader sense, the concept of tourism.. is the same as that of complex tourism supply, in other words, includes the totality of services used by tourists. The services present in tourism supply generally do not take on a tangible form, in other words they are... The production and of services usually happens at the same time and the tourist is an active participant in this. 8. Sum up the cultural significance of tourism for the traveller and the receiving location/destination. Make one relevant statement for each. 2 points For the traveller: For the receiving location/destination: Write on the dotted line the one term that can be used to complete the lists below. 3 points accounting, initial (asset determining), monthly... net, sales, purchase, package... physiological, aesthetic, safety and security, self-actualising..... írásbeli vizsga / október 14.

6 10. Write the characteristics of business documents into the appropriate line of the table below. Write the letter of the given characteristics in the appropriate lines. 6 points a) Within the enterprise (in-house) b) Subject to strict accounting c) Electronic d) Not subject to strict accounting e) Filled out by hand f) Received from another enterprise Place of issue Grouping aspects The types of documents (letter) Method of filling out Method of handling írásbeli vizsga / október 14.

7 Basics of Hotel Management 1. List the main aspects of the price differentiation of hotels. State four reasons why hotels differentiate in their pricing. 4 points a).. b).. c).. d).. 2. Indicate by underlining which of the following activities is not part of ensuring the material conditions of hotels. 2 points Construction of the building in accordance with technical and operator requirements Installation of water supply of drinking water quality Procurement of labour permits Creating a favourable image 3. Pair up the jobs listed with their responsibilities. Pair only one responsibility (the most typical activity) to a given position. 5 points 1. Receptionist a) Acting as a substitute for the director 2. Cashier b) Ordering of guest room amenities 3. Manager on Duty c) Handling of safe drawers 4. Doorman d) Ensuring the orderliness of the portal/entrance 5. Housekeeper e) a Registering incoming room reservations Solution: Define the following terms briefly. 3 points The concept of hotel profitability:..... Concierge expenditures: írásbeli vizsga / október 14.

8 Accommodation: Write two specific examples for each of the following terms. 3 points Hotel type: Outside hotel services: Areas of guest reception: Name at least five guest segments for which hotels establish special rooms. Write a characteristic (layout, furniture, furnishing, etc.) next to each segment that distinguishes the rooms developed for them from other room types. 5 points Guest segment Characteristic of special room írásbeli vizsga / október 14.

9 7. Select and indicate by underlining the odd one out in the following lists. Provide a brief explanation for your answer. 4 points a) Food & Beverages Room's Division Sales Department Health Department Explanation:.... b) inventory liability advance payment setting limits right of retention Explanation: Provide definitions for the terms listed below used in hotels. 4 points Rotel:. Walk-in:. Concierge:.. Half board:. írásbeli vizsga / október 14.

10 Basics of Marketing 1. Define the following terms. 3 points Consumer market:..... Market segmentation:..... Product life-cycle curve: Select the odd one out from the following terms, indicate it by underlining and explain your answer. 6 points a) price product observation sales channel Explanation:.... b) personal sales target market advertisement Public Relations Explanation:.... írásbeli vizsga / október 14.

11 c) recognition of the problem gathering of information positioning post-purchase behaviour Explanation: Decide whether the statements below are true or false. Indicate your answer by underlining. In the case of false statements, explain why they are false. No explanations are necessary in the case of true statements, simply underline the answer you feel is correct. 6 points a) The brand is a distinguishing mark that provides legal protection. The right of the owner to exclusively use the brand-name or brand logo is protected by law. True False Explanation:. b) Packaging protects the product and is also a design tool. Today, packaging has become an effective marketing tool. True False Explanation:. c) The rational advertising message is a message that influences emotions, influencing/manipulating the guest/buyer with elements of emotion and mood. True False Explanation:. írásbeli vizsga / október 14.

12 4. Pair up the concepts that logically belong together. Pair each number with a single letter. 3 points 1. product life-cycle a) consumer-oriented era 2. development of marketing b) questionnaire 3. target marketing c) demand-oriented pricing 4. primary information source d) billboard 5. print media advertising e) segmentation 6. price policy f) maturity phase Solution: 5. Put the following activities in their correct order. 2 points Activities: Order: a) Deciding on the media Step 1:.. b) Defining the objective of advertising Step 2:.. c) Measuring the effectiveness of the advertising campaign Step 3:.. d) Selecting the type of advertising message Step 4:.. e) Planning the funds available for advertising (budget) Step 5:.. 6. Your boss has decided to open a sandwich-bar in downtown Budapest. He asks for your assistance with the tasks related to the opening of the bar. 10 points a) Convince your boss that you should use direct mail to promote the new sandwich-bar. Make two relevant statements supporting the use of this particular method. An advantage of direct mail is: b) Before the opening of the bar, the prices of the dishes/sandwiches must also be determined. You recommend competition-oriented pricing. Explain to your boss what this concept means. írásbeli vizsga / október 14.

13 c) Your boss has decided to use sales promotion tolls as well in order to realise higher turnover at the bar. Propose two specific sales promotion methods/opportunities d) Sales promotion does not just apply to guests/customers as you are well aware of methods that incentivise enterprises. Name three methods used by suppliers to incentivise hospitality enterprises e) You want to convince your boss that creating a uniform identity is essential in order to effectively promote the sandwich-bar. Explain to him why this is important. Make two relevant statements írásbeli vizsga / október 14.

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16 Topic Basics of Hospitality, Catering and Tourism Basics of Hotel Management Basics of Marketing Question number Maximum points Test questions Points scored in written examination 100 Points scored Correcting teacher Date:... Teszt jellegű feladatok/ Test questions pontszáma egész számra kerekítve/ Points rounded to a whole number programba beírt egész pontszám / Points (whole number) entered into programme javító tanár/correcting teacher jegyző/notary Dátum/Date:... Dátum/Date:... írásbeli vizsga / október 14.