ÉRETTSÉGI VIZSGA október 24.

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1 ÉRETTSÉGI VIZSGA október 24. VENDÉGLÁTÓ-IDEGENFORGALMI ALAPISMERETEK ANGOL NYELVEN THE BASICS OF TOURISM AND CATERING október :00 KÖZÉPSZINTŰ ÍRÁSBELI VIZSGA STANDARD LEVEL WRITTEN EXAMINATION Az írásbeli vizsga időtartama: 180 perc Duration of the written examination: 180 minutes Pótlapok száma Number of additional pages Tisztázati/Final copy Piszkozati / Drafts OKTATÁSI ÉS KULTURÁLIS MINISZTÉRIUM MINISTRY OF EDUCATION AND CULTURE alapismeretek angol nyelven középszint írásbeli vizsga 0631

2 Important Information Dear Examinee, This written examination comprises 3 separate parts which are designed to check your knowledge in the following areas: the basics of catering and tourism, the basics of hotel management and the basics of marketing. The questions are not linked together, and you may answer them in any order you prefer. We recommend that you read through the exam before answering the questions and begin by answering the questions which are the easiest for you. To make sure that you pass the exam we suggest you to pay attention to the following: The last (back cover) page is reserved for evaluation; please do not write on that page. For some questions, we expect you to provide examples and typical characteristics. With regard to this type of question, please make sure that you read carefully how many such examples and characteristics are required by the question as no additional points may be awarded even if you list more items than expected. On the other hand, for some questions points will be deducted if incorrect answers are underlined (in questions requiring underlining). For some of the questions, we expect you to justify your answers. We kindly ask you to stick to relevant things and to try and summarise the most important aspects on the dotted lines provided. Please make sure that you observe the following rules when answering the questions: 1. You may not use any additional aids to answer the questions (e.g. course books, exercise books etc.). Bringing in mobile phones into the examination room is strictly prohibited even if turned off. If these rules are broken, the supervising teacher will automatically take your test sheet away. 2. Answers written in pencil will not be accepted. 3. When correcting your own answers, please make sure to indicate which of your answers you want to be evaluated. If your corrections are unclear, you will not score any points for the question at hand. 4. You may use non-programmable calculators, compasses and rulers during the exam. Please make sure you write in a legible manner and provide an easy-to-follow layout for your answers. Good luck with your work! írásbeli vizsga / október 24.

3 Basics of catering and tourism 1. Define the following concepts briefly: 3*2 = 6 points International competitiveness:... Coffee kitchen:... Procurement: Complete the following definitions: 3*1 = 3 points Natural conditions, including the seaside, the terrain, the vegetation and the wildlife, provide the basis for the.. environment which is considered an important tourist attraction... is the term used for those staying no longer than 24 hours in a given country, entering and exiting it at differing border stations. The purpose of..is the expert, loss-free preservation of implements, raw materials, semi-processed and consumer-ready products in order to ensure the smooth running of the facility. 3. Write two domestic examples for each term. 6*0.5 = 3 points historical monuments:... storage room in a catering facility:... tools for providing prices: Which type of catering facility are the following definitions typical of? Write your answer on the dotted line. 3 points the atmosphere and the furniture radiate an air of intimacy compared to a restaurant, it offers a narrower choice is characterized by home-style cooking.... írásbeli vizsga / október 24.

4 5. Which tourism-related terms are defined by the following definition? 2 points A travel enterprise which concludes the travel contract commissioned both by the domestic and the foreign travel organiser Define the following Hungarian words of foreign origin in a couple of words in English. A mere translation is not enough. 3*2 = 6 points Grand tour: Referens: Receptúra: Explain in at least three sentences the role of tourism (its economic significance) in the economy. 6 points 8. List the main processes of catering activity in a logical order. 5*1 = 5 points írásbeli vizsga / október 24.

5 Basics of hotel management 1. Complete the following definition. 4*1 = 4 points A low-grade hotel (garniszálloda) is the. place of accommodation that meets the requirements of a. apart from only serving and no other main meals to Group the following jobs under the appropriate fields of work. (12x0.5) 6 points Jobs: chief accountant, mixer, cashier, housekeeper, kitchen-maid, boy, concierge, chambermaid, maintenance man, room attendant, car attendant, security guard Fields of work: a) Accommodating: b) Provision: c) Complementary (background) activity: Explain the following abbreviations in English. 3*1 = 3 points S&M:... GM:... GDS: Supply the name of the job on the dotted line the responsibilities of which are indicated below. 2 points He/she works in a hotel specifically serving businesspersons in a room specially designated for them. He/she assists businesspersons in preparing for negotiations and conducting negotiations. Foreign language correspondence and other secretarial tasks may also be part of his/her responsibilities. írásbeli vizsga / október 24.

6 5. Define the following concepts briefly. 3*2 = 6 points The state of a room:... Front Office:... Overfilling: The questions below concern fire protection and safety at work in hotels. In all the three cases, underline the two answers you think to be correct. 3*2 = 6 points a) As prescribed by hotel regulations, it is mandatory to prepare a fire protection code possess a permit issued by a fire protection authority notify the manager and the fire brigade of the risk of fire b) Ground floor employees of the hotel must not perform any repairs on electronic devices operate the electronic switchboard block the way to the fire extinguisher c) It is among safety at work regulations that the employer must keep a record of all workplace accidents. that the number of first aid kits stored in a workplace must correspond to the number of people employed. in emergency, first aid may only be supplied by a person trained in providing first aid. 7. How can hotels be grouped according to purpose? List at least six types. 6*0.5 = 3 points írásbeli vizsga / október 24.

7 8. Select (underline) the odd one out from among the phrases below and justify your answer. 1+2 = 3 points The guest s name, arrival and departure time, customer s telephone number, the type and number of rooms required, the registration number of the guest s car, method of payment, room price Justification: Basics of Marketing 1. In the course of the evolution of marketing, which phases (eras) can be characterised by the following statements? Write the name of the phase under the statements on the dotted line. 4*1 = 4 points enterprises focused mainly on production, ignoring the market environment. era organizational goals were defined so as to meet the demands of the selected target group. era aggressive advertising and strong competition era the main focus is on creating a harmonious balance between profit, consumer demands and society s interests. era 2. The period of time a product remains in the market (the product life cycle) is usually divided into four phases. Name these. 4*1 = 4 points írásbeli vizsga / október 24.

8 3. Define the following concepts. 4*2 = 8 points Demand: Product: Personal sale: Public Relations (PR): 4. Which factors influence the pricing in the hotel and catering trade? What does the extent of sale prices depend on? List at least 8 of these for the possible 4 points 8*0.5=4 points 5. Decide whether the following statements are true or false. Circle the correct letter preceding the statement. 4*1 = 4 points I H 1. The chronological order of the phases of the shopping process is as follows: recognizing the problem, assessing the alternatives, gathering information, decision-making at shopping and behaviour following shopping. I H 2. Price differentiation means selling the same product to the same person at a different price. I H 3. Observation and interviewing are secondary sources of information, but experimentation is a primary one. I H 4. It is a fundamental rule in marketing that rather fewer guests should be offered more than all just a little. írásbeli vizsga / október 24.

9 6. What special treatment would you give to a VIP (Very Important Person) guest in an airport hotel? Provide three alternatives. 3*1 = 3 points Complete the following definitions:... 6*1=6 points 1. The procedure the aim of which is to become familiar with the market and its division into homogeneous parts is called safeguards, separates and is also suitable to distinguish and identify products. Various types include producers, commercial and consumer packaging. 3. A.. is the legal safeguard for the distinguishing mark which may be a name, a number or a graphic symbol. 4. The order of priority of the individual phases of the and the corresponding time requirement depends on the characteristics of the product and service as well as the type of shopping behaviour. 5. Stages of the.. sales route are: Producer Consumer 6. Components of the.. are: product, price, place, communication mix. írásbeli vizsga / október 24.

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12 topic Basics of catering and tourism Basics of hotel management Basics of marketing the No. of the task maximum points Total 100 Total score of the written part of the examination: 100 points scored Date:... correcting teacher Az írásbeli vizsgarész pontszáma Total score of the written part of the examination (Test questions) Elért pontszám Points scored Programba beírt pontszám Points entered into the programme javító tanár/correcting teacher jegyző/ Registrar of the Board of Examiners Dátum/Date:... Dátum/Date:... írásbeli vizsga / október 24.