!"#$%!"#$%&!"#$%&'()*+,-. /"#$%&'()0123 45#$%&'()6789 /"#$%&'():;<= '()*+,-./0 ①!"#$ ３Ｇ %&'( ) * +, -,. ' / 0 1 2 3 4 3 5 6 ' 7 8 5 6 9 : ;<=>?@ A-B$'7856CD-EFGH I J K L M N O P % & 5 6 QR =S569:'T E U V W ( X 7 8 5 6 Y Z [ \ ' ] ^ _ ` a b c d ` efg$hi'jklmnope_` qrstuvwxyz{'h }~ E 7856 yz# F= 8 56 (X# 7 8! " 7 8 b c() / st f % B h ' 56 O a78ª«} 78 ±g56%² (³ yµ w ¹ º» X b c ±¼½¾ ÀÁ F= 8 *  E Ã Ä Å F = 8 Æ Ç È ' = = % #É»Xbc±Ê0ËÌ 5 = = Í Î Ï Ê 0 Ð l Ñ» X Ò b c ± Ó Ô '78e bc ÕÖ / 0 = = % [ Ä y ¾ k b c ± ' ＷＡＰ Ø e ½ Ù k Ú Û b c ± Ê0'78ÜÝyR ÞßCà Û á 7 8 a â ã Æ a b c ± Ê Ü ä å a â ã Æ Ú Û b >?@ A B C D E : ; # $ % & ' ( F G H I ＥＢ ＯＬ ２０１０ ０９ １５ ２０１２ ０３ ０９ ｈ ｔ ｔ ｐ ｍａ ２１５２１ ｗｗｗ ｄ１ｃ ｏｍ ｃ ｏｍ ｍｉ ｒ ｋｅ ｔ ｈ ｔｍｌ ① １６８
!"#? =, %& + J >? >? N, >?, + >? %&A, O # 3,%& [ `a O >? :%&, PC # $, : # K L 500 # C, F!%&[ " #T,$= OR>?%,& S=W'', + %&>?%, >? %&A CGHF!%&[ T ()1,IJKLMN*+, - %&>?./ 0 #$-,%&#$ (1>? N>, :, %&>? N 2 3456 * >?7`+89:2011 2014 ;,2011 *IJ>?7` 0, 3 ' 742<=,>? 2010 1 67.8% IJ>? @ 1.87<, 2010 A?1 26.4% 34 569U,) 3 IJ>?7` BCDB 0,9U 2014 IJ>?7` 3 ' @ E 3850<= 3.87< >?? 3 > C>? %&>? F G, 9%&>? ) H>? IJ3 :,>? 'T 0 - <=A?,%&>?7` 'K L,ABCDE GH% &>? 0 IJKLMN a *_BMN*O(CNNIC) *IJ_B ;, 2011 12 P,*%&Q ' 3.56<,?1 17.5%,R*,5S %&Q ' 1.9<,TUV 53.4% IJKLMN IJMNWN KLMNX $,Y 8:, O MN J;R7, ' ;,WN.Z, () [\ ]IJKLMNL^WN MN; _,IJ>? ` a b; c,m &]\,%& Y -Z,%& W# MN O -. IJKLMN X( 0 +8, F- F, - *,F 7` J,]DY KLMN TIJ>? IJIM IJ IJ IJ C F W, B CH ' F-, " T IJKLMN F IJKLMN7` F,$I J K L M N 7 ` 5, 169
$%&' (),!" #$ %&,' ()* +,,-./01 : 2 3 4 5 6 +(personaldigitalassistant, PDA)789:; B2B B2C < C2C = >?@AB,C-.+,D +,E D, D C F GHI JKLFGHI7EMGNO+HI 0, -. PQ RS TUV=,WXYPYR 9 Z.7TU = = [\=]^_ ` =; HI )*a, b # U H I c, # U + > c 2 PDA ]89:;FG,F F GHI 9 =, FG ] 20,, GN,, b, 7P ], PQ]R,D =, YPY R GN ] D-,D = c #U > )* a, = # >, E =. FGHI D U _, -.7PR, F, ] L +, *R = *+, -. IJKLMN[ O 1) 1. Z Z O =IJKLMN(1 a1),f \IJ Ma W, T : MN,R S R IJ M TMN : * ^,$IJM IJA (1 /9 D 2. 6,= T @ *, \ + H @ 0, 1 /@ S,F I T - ] W1 - ],HA[@ Y - IJKLMN [ 170
!"# /,OD W 3 3.R Z IJKLMN =T 89, =T AWN, [ \R Z S 4. Z IJKLMN (1 \Z Z, WN [Y \ Z,S ]^.Z WN 5.Y 0 S IJKLMN T : *[ A, Y 0 S / 01 ^,. S 1. ], R =, ^, #3 -YPYR ` GN] -.F ] ]` Y 3G, U D 2. ' 28!" #$%,&'2011 12, 2 ( 3.56), 2010 * 17.5% GN+,2011 12 FG # $ -,. / 9.8), 01, # 2]. 7 * a,. # 2 A a, 2 2 3,A 9.45 Z 6 D 7 U *98,..D9 : 9, 9,; 3.WN.Z RWX 3 `,# GN(1T <GN 2GN), D3 ` c= >? @=R A B]C ` GN D1, -. A O E 0, PQ,WX A 3 ` 4.MN R, -WXGN YPYR F, GH GN 7P ' IJ, ^, K LM )*a, N -.OD N, GN-. 171
$%&', # *J GN 7P 5.IJ>? ` ab, F F P =,` Z-F Z Z ZQ>^ R S: ] ST, ZQ>Q Z D,UI V F ZW 2, -.WX #2,XY E, 2 Z -. Z [Z ;, \ ]]^_,` *9 \ a, ZQ> b ZQ>,A OD ZQ> c 6.M &]\ AB, G F E #,A Q_ # 2 #, 2 9 GN-. N AB, G %, Q ^,,G, G,3 G 4. D9 Z,- bg, c 3 G * 4, D D ZQ> $ I. UWXHI 1. [!" (wirelessapplicationprotocol,wap) #U. PDA ; FG <EM 1Q FG 0 WAP (Motorola) (Nokia) G(Ericsson)] 0 (UnwiredPlanet) ] C ] I WAP HI1#,C # # HI, -.F ` R F]. # > - <, T UGN]` WAP -. V 4,2. FLEX 2 FG ; 9,WAP -. V TU,1 0 FG (globalsystemformobilecommunications,gsm) (codedivisionmultipleac cess,cdma) 3 V. (personalhandy phonesystem,phs) F G (thirdgenerationmobilesystem,3g); F WAP, 2 ; F G -. Y P Y R Q R, WX PQ]R 2.IJIP IP(mobileIP) 1996 # C # A < (P FG, # 2 7 RWX P IP X R 3, D Mobile IPv4(RFC3344, RFC3220 RFC2002)] MobileIPv6(RFC3775), MobileIPv4 IP 3_ HI: +, # 0S A O! HI; R, 0S( P +O ( PR ;, 172
!"# 0S( P # %, ;, + +1Q P 4 F 3.#$ (bluetooth) #U V JKLFG HI, HI 2. PDA 2 : ^_ ; 1Q GN,? 1Q FG, 4 D 23 #$F.% \10&'- HaraldBlatand,BlatandT OZ ( bluetooth F ) [*+#,,$-./= #0, O R #$ T 1,(1-. Y X % % F /2 34 5T :-6\789: ) ; 4,! Blatand % % : T,Blatand X T < -, =>?@, \, F A & Z B C D F3! D,DB]. F3 \ E,\=#$% F #$ (X IJKLMN J 2J, 0 [. F, 5TD O Z]^ K FGHI, XJ K L MN& O& C H ;T OP Q RS T UV;T ( \ WX, = Y Y, =, JWX 4. F (wirelesslocalareanetworks,wlan) #U6 HI. Q>,- W CF <,6 DSSS FHSS GMSK OFDM ] UWBT ;HIWX 7 KL F J @= ] < ( <,A UI G #3 <;-.,A V,-. < *R!" O#,#$UI #3< 3 S, - 3 %, &], P Q,P ' " ' 4,. (( ) *+ [,;-. P E A /,+:9 IB + F, ` 0M 1 ] 173
$%&' 5. E3 N F (generalpacketradioservice,gprs), G GSM 9 # 4 FGHI C FGHI F GHI 2HI,03D2.5 +, #U GSM 4, GSM 4 GPRS45 ( > ] 64,A I 7 > 89, #U 4, Q ]: "# 4 6. IJ M FGHI,?33G HI, #U V 4 ; FGHI 3G FG ]R_FG, V, 4 ] ; U T FG 3G 2 CDMA2000 WCDMA TD SCDMA WiMA ;,E U D 3 犌 456 7 820119:1 1 T*KM %/ Z 2011*KM CDMA [\ ] + W,*KM^ _` (: 3G 2011 ao,3g %& ()b*3g 5S%&c? :- T2010,*KM X [\ 01, CDMA 2 7`, 5S%& T+W,*KMU, 2010 ]^ CDMA [\ [ M 270D,]^T CDMA [\ :800,?2009 1 50%OW, 7`]^ CDMA [\ b :4500,?2009 1 50% _`,2011 -c 3,*KM CDMA [\ ] MN 0 3G 'QR 2 2[ X & * KM E X N 8,G / IJ N '2C 01,R*3G 2011 ao,3g %&()b*3g 5S%&c? :- \ b -c &,*KMB 300 D ] J 3G 5S%& J *KM E M [\ M U C] 8, ]3 3G 5S%& ' 3G 5S%& J, *KMB ] 3G 5S%&MO O,2011 *KM[\ ; 7` D MN, 7` 1 :3G 2 3 4 5 6 7 [EB/OL].2011 01 19[2011 12 21].htp://www. cww.net.cn/3g/html/2011/1/19/2011119040136939.htm. 174
!"# T,*KM + M + C T +,*KM+ ` -! Y ` TKL,*KM+ %K LMN / ; *% <=, ;3 ( T3,1 % > + [\`?@]A ` B CD 4 E, '2 Z 2 Z; Y *, 0 F / AB, G -H0D. U ; I -3D 2I,. 2 PDA ; ODI J I C G I F J I ^, J F K L TU[\+M,1 N O(F O I G N ) 6 (F 2.<EM ) I N(F N 1Q 8[ N); I XD, I I ]AI I ` ;/, DJ ` P P Q, ' -. O N R;[\GN, -. TU N S @ T 3 WU R @;3 +M 7WX ;W 犕狅狀犻狋犻狊犲 : ; <=> 1 EJA >? MonitiseA : IJ A WN2, =A 3 BC WN2 1 Monitise: 8 $ 9 : ; [EB/OL].2010 11 10[2011 12 23].htp://paper.people. com.cn/gjrb/html/2010 11/10/content_667745.htm?div= 1. 175
$%&' T: *,Monitise ( - EJA >?WN,T78 2 Monitise :200, 3 >? & ] RD CWN, S - %&W X 9: ', 5 A, =A E>&, = ATM J 5 &, 4 = W A, P = % & A Monitise,2010 TA *,IJA =1 0 -,IJA aa \K A E>& 1 2b,F= JA %&A 1J, -, = %&A S. 0 `.Z WN \IJ [DB A,A P\ :F!IJ DB, R T W ],Monitise; T 12 D 7 8 A iphone[,monitise = T 2010 4,Monitise - L - IJ - ]B50%!", T EJA >? AWN /?@ B -3 D B C -. V F 2 PDA : ;,YPYR B ^, A, D # 3,WXB D1,] W X /, ( 9 Y,,U I M F F WX/, B, WX P^( O!,W X R B B b B Q, O+ Z (PQ]R,A B, D[\ A O+, B 8[ ]PQ AB # ` b-. M 96, 9< Z ], -. 9 ^_ ` > a, az, b a C DE P, = cz; - 6W PM ]GN, - % @ R +cz a O D, 3G 9 8 Z G; Q_ J >? ' 1 1 #,.E Q> A, 176
!"#.E c, # Y 20109 DE6 370% 1 *KLMN *O2011 1 19 2010 *KLMN7 `@ :;,2010 * I J K L M N $ 3 ' 26 < =,? 1 370% *KLMN *O=^ T KLMN &,F- ; UIJKLMN 3 DK W C M 3 ;,IJKLMN X\ 8, [ IJKLMN, X( TU ' ) ;, IJKLMN ^, M IJWN M 2 IT OR C X ', IJKL MN M7` KZ D ' Mc,% M7` ^ c.7` 40%OW *KLMN *OE, KLMNA?,IJKLMN 8T\ O MN J, O () [\ ]IJKLMNL^WN MN IJ>? ` M &]\ J IJKLMN/0 ; 9U,T3G 'Z1 IJ_B ] M M IJ>? + 8,) I J K L M N, Y.7HI, D OD, EM > -, ( T Y,E ] 7*`,' O, I \ Q ( FG H 2007, S GNB(2008 D ]GN,) 1 20106 < = 2 >? : ; 370% [EB/OL].2011 01 20[2011 12 24].htp:// money.163.com/11/0120/07/6qqvf6lq00253b0h.html. 177
$%&' # & (.?3 & ) E S OD S 1# & GLM G* ` ` ][\` 2^ O, ` Z` ` ] GN`, _ ( ` > 2007 6, GNB W,T FG O, S- / & (V9.0), Q> Q =] +, FG, ] S O ]GN,,GN [\ ], S- / I, WX, X ] / IJFG H 2009 3, # 2 Z 9, _ 6) 2 Z LM O ( 9,WX 9Y W ] 8 2 Z,,/ 20 9, F P ] W ],. Z 9 # F # F P ] D +, R &'2010 2,_ / 2 2 420,2 ; 7 ; 300,X 8000, POS 1.2 2 Z + SIM ` ] # F,_ LM ` &'2010 2, 2 Z 4 (350,a 4000 Q,a Z [ 5000 Q F, 2 Z,&'2010 2,6 4 10,a 6 4 100, 200 Q,a = 7, 2 Z 6 J/ (6 / J# 35% Q_, R 2 Z, ] ; 90% /, POS29000, 4 (7800 2 Z ]# F;Q_ V # 2009, 20)Q,#= 41600,( * 46%, 720 3, O 100, 4 2008 453* (1243, POS 400, 2 Z R W &'2010 3, 2 Z R /, 4/ 10, ^ 4/ 20003, # 80 Q 2009 2 6, R+ R+ O, X 2 # F `, 2# F > _ D, 178
!"# G Z; Y_ F,.7 9 ]. Z WRX[ 9, D % - C,3G a, D &' 2010 6, 4#/ 8),E 3G D2500 2010, 3G 8D900)~950)Q,A GLM N 8 3400)Q!" 2008 3, #$ % ef > #$ ef 6 &4 SIMpass _' HI, ZW \( SIM, 1 b FGW,A ef 2, I W #N, ZW F 2 6; KL,-/0. 3 (1) @ W( a, ; 73,1I ;,AY ),X/ <*, Q+),1 X I D# N W # F (2) _ XD = `,, E X Z9,1 2X Z, -@,# - Z, X /./0 F;Q_ Y #, U. = D. D 1 (3) V # ] a, /, Z.7TU, D _ # ] + @ABCD,4E E FG2H, I J&'KL! M'NO 'PENOQ& RS,T%0JUVWE'PXY, $ K,M T% 'P Z[\]^_ `, abbwc &', @ \ $%&',, c () 'P :, * &' C ]JU!,-,%39 179
$%&',* I 2H 0?, 7,I U-B, 4., T % 'P > 1.4? 2. 3.! 4.48$? 5. MNON?1 ebay,$=) KLMN+8=? 5. DKM 1?!" W, 5YMV#!? WeBay Paypal Magento, T ebay. +T $ -7 +,2011 + % 2011X.commerce &2 +,10 12 13 T', + KM 1.IJ#$+8R IJ 5,' W F ( ) NFC ` M(nearfieldcommunication) -* (QRcode)OR1 X (augmented reality),' 5 5 +2#$ NFC,-,. / A 01,% & >? - ^ X = T % & W W NFC S,A POS& =. POS&, = a = S 0 1,X T. NFC S @ NFC (1%&W >B, O 2 /,3 O' '[,4= -* 3^ \5 3 S '[ >? F Google \ NFC IJ>? 67 TR NexusS4G & W, O - T POSE &W >? 2.1% -* IJ[ 1% -* MN&3 X & * 8 @ &, W - 9,1% -* =& 3': RedLaser=eBay # 3-, M 1 @ 6,RedLaser1 ; WN + X.commerce 1 JU @ [EB/OL].2012 1 17 [2012 04 05].htp://www.hiwto. com/thread 1111 1 1.html. 180
!"# 3. :HTML5vs App XT\ Html5[w8]\ = App[w9]\J &,+" Html5 D,App D, Appcelerator[w10]&,X`? P ^ O# Html5 &,J<= &>?,$=! = Z App=,$= a, a &/ AppceleratorF @A U, & 0,b a,$= =@A, O ] R,& B C,D=# T= >E F,#TA 4. \ ebay # -D %% Where, T, A MN,+, #, = :IJ,. T. T J ebay # Milo,-D a M WN F!=a KL MN <, + X.commerce WN WhereZ1 IJ \ + MN, FiOS AndroidCZEIJG,; ZeBay # 5.IJ+HUV=/I NativeI J [ = - J K,iOS,Android,Windows Phone, L, >E, (1 M MaNS, 2O (1 Ma, 2 1* H, 2,/, 6. K Mobile+Cloud =-.\Z,.. -!A S, (1,O 2,A? App', /I $ = ; Mobile Web Cloud[ K E, O1PQR.[ `a,! Mobile WebCloud,! - 6.IJS +8 S &, T&, =UT&, O/S IJ F V.W L, O %&XY- RS, 4 :%& W W$ Z, 4R %& W W$[\F1, 4 W W$ W, %&XYW,.W W$: U, [\,W] O^ ' 5#( V _` a +[ \\, F[, Sbc.? -.Z,. : DS & =,,-* -R,. :%& O'! ^(1._` (), 4T%&W W,1 = F W!(1._` 7 = 1 \, O \&,P. + S ebay ' C&Q? 181