KERESKEDELMI ÉS MARKETING ALAPISMERETEK ANGOL NYELVEN

Átírás

1 ÉRETTSÉGI VIZSGA május 19. KERESKEDELMI ÉS MARKETING ALAPISMERETEK ANGOL NYELVEN EMELT SZINTŰ ÍRÁSBELI VIZSGA május 19. 8:00 Az írásbeli vizsga időtartama: 180 perc Pótlapok száma Tisztázati Piszkozati EMBERI ERŐFORRÁSOK MINISZTÉRIUMA Kereskedelmi és marketing alapismeretek angol nyelven emelt szint írásbeli vizsga 1411

2 Important Information The examination is composed of the following question types: Test questions Multiple choice questions Indicate the correct answer by underlining. There is only one correct answer per question. If your solution is unclear, you will not get any points. True-False questions, with explanations Please indicate your decision (True or False) by writing the letters T or F after the corresponding statement. All answers must be explained. Definitions Briefly define the concepts and economic phenomena required. Long answer question Attempt to structure your thoughts and knowledge and try to give a comprehensive account on the given subject. Preparation and compilation of documents Prepare the document specified in the question using the data and information provided. Calculation Questions In the case of calculation questions, indicating end-results only will not be sufficient, the progression of calculation must also be indicated. Pencils may be used to draw tables, the final solution, however; has to be finalised in pen. You may use a non-programmable calculator to solve the questions. Make sure you manage the time available well; write legibly and attempt to convey your thoughts clearly and coherently. Good luck with your examination! írásbeli vizsga / május 19.

3 TEST QUESTIONS 50 points I. Multiple Choice 6 * 1 points Indicate the correct answer by underlining. There is only one correct answer per question. If your solution is unclear, you will not get any points. 1. A business premises license must be obtained a) by all enterprises that require a new building to start their activity. b) before any commercial, service industry activities can be started. c) before manufacturing or certain service industry activities can be started. 2. An employee must justify the termination of his/her employment relationship, if a) such termination is the result of mutual agreement. b) the employment relationship was fixed-term and the employee has given notice. c) the employment relationship was indefinite-term and the employee has given notice. 3. An enterprise s rate of indebtedness may be established from its a) statement of assets and liabilities. b) profit and loss statement. c) cash flow data. 4. Of the various product security systems, the security tag is a(n)... product security tool. a) mechanic b) wired c) electronic írásbeli vizsga / május 19.

4 5. If a piece of materials movement equipment is depreciated in accordance with the straight-line depreciation method and its useful life is 8 years, then the annual rate of depreciation a) is 8%. b) is 12.5%. c) cannot be calculated from the data provided. 6. The four freedoms of the European Union are the following: a) free movement of goods, services, information and labour. b) free movement of goods, services, capital and labour. c) freedom of religion, of the media, of human rights and information. II. True or false statements 6 * 3 points Decide whether the statements below are True (T) or False (F). Indicate whether the statement is true or false by writing T for True and F for False after the statements. Justify and explain every decision. Correct statements are worth 1 point, correct justifications are worth 2 points. 1. At least two founders are needed to establish a (business) partnership Company court registration and signing on behalf of a company are two terms that have the same meaning.... írásbeli vizsga / május 19.

5 3. The employee utilisation indicator is an important employee efficiency indicator If a kft. is paid dividend after the shares it purchased, then the value of that dividend is an item that will increase the company s corporate tax base The voluntary liquidation of a business partnership can be initiated by creditors, whose receivables due from the business partnership have been overdue for a period of at least four months The Schengen Convention includes the agreement on the introduction of the euro.... írásbeli vizsga / május 19.

6 III. Terms 5 * 2 points Define the following terms. 1. Face value of a share: 2. Sole proprietorship: 3. Gross margin: 4. Receivables: 5. Liabilities: írásbeli vizsga / május 19.

7 IV. Long-answer question 9 points Structure your thoughts and knowledge clearly and try to give a comprehensive account on the given subject. List the different types of rest periods/leave that employees are entitled to. Also indicate the length of at least three of the categories of rest/leave. írásbeli vizsga / május 19.

8 V. Document preparation 7 points Complete the company s 2013 simplified statement of assets and liabilities based on the following data: (Data in HUF thousand.) - Cash Balance sheet profit accumulated during the previous years Retail credit Deposit account for settling of accounts month government bond Value of shares purchased for re-sale Profit after taxes and dividend payment Debts due to employees VAT liability Investment loan year credit received from partner company Balance sheet as at 31 December 2013 Data in HUF thousand Assets Liabilities Fixed assets Shareholders equity Intangible assets 200 Registered capital Tangible assets Capital reserve 0 Fixed financial assets Accumulated profit reserve Current assets Balance sheet profit Stocks Provisions 0 Receivables Liabilities Securities Long-term Financial assets Short-term Total assets Total liabilities Attention! In your solution indicate in writing which lines of the balance sheet the given data belong to. Calculation and identification of the data given: írásbeli vizsga / május 19.

9 Continuation of Question 5 írásbeli vizsga / május 19.

10 ARITHMETIC AND GEOMETRY QUESTIONS BUSINESS MANAGEMENT 50 points 25 points 1. Profitability plan 12 points Jól-lakott Kft. s main activity is the retail trade of food products. The following data are available as input for the company s 2014 profitability plan: Year 2013: - Turnover (sales revenue at consumer price): HUF thousand - Gross margin ratio: 18% - Distribution costs: o relatively fixed costs : HUF thousand o variable costs: HUF thousand - Average rate of VAT: 21% 2014 plan: - The sales revenue is expected to increase by 4.2% - Due to the better sources of supply the rate of COGS (cost of goods sold) will decrease by 1 percentage point - Due to effective cost control measures, the total amount of relatively fixed costs will not increase despite the increase in fees - The cost index of variable costs in terms of sales revenue is 0.95 Question: Based on the information given, prepare the kft. s 2014 profitability plan, complete the following table. (Rounding precision HUF thousand, 1 decimal place %) Name HUF thousand net sales revenue = 100% Net sales revenue COGS Gross margin Distribution costs Profit írásbeli vizsga / május 19.

11 Calculations: írásbeli vizsga / május 19.

12 2. Corporate tax calculation 6 points The following data are available to us in connection with the corporate tax liability of an enterprise, whose main activity is the online sales of technical equipment (data in HUF thousand): Operating profit Profit on financial transactions Extraordinary profit Depreciation: According to the Act on Accounting 600 According to the Companies Act 480 Accrued and accountable losses from previous years Fines, penalties paid by the company 400 Development tax relief Corporate tax rate 10% Calculate: a) profit before taxes: b) the corporate tax base (indicating specifically which items increased and which items decreased the tax base): c) the taxes: d) the taxes payable: írásbeli vizsga / május 19.

13 3. Price calculations 7 points In preparation for the winter season, a clothing retailer purchases women s wool coats for a gross price of HUF 26,670 from a wholesaler. The consumer price of the product is then established using a mark-up equal to 15% of the net sales price. In November of 2013, the company bought 250 coats in addition to the 40 coats that were already in stock and then sold 275 coats. VAT rate: 27% Question: a) Calculate the product s consumer price and its components. (Accuracy: HUF) b) Calculate the VAT liability of the enterprise, if it is required to submit a monthly VAT return. (Accuracy: HUF) írásbeli vizsga / május 19.

14 ECONOMICS 25 points 1. Market equilibrium 7 points A market-leading mobile phone manufacturing company has come out with a new product and is reducing the production of its old product. The coordinate system below shows the Marshallian Cross of the old product. Show how the introduction of the new product influences the old product s market, if customers become interested in the new product. Questions: a) Draw the functions and both the old and the new equilibrium positions. (The slope of the functions remains the same.) b) Describe the changes briefly. HUF/pc Assessment: pc írásbeli vizsga / május 19.

15 2. Profit maximisation by a company that operates on a perfectly competing market 10 points The table below shows the output and cost figures of a company that operates in a perfectly competing market: Output quantity Q (number of units) Total cost TC 200 Marginal cost MC - Average cost AC Question: a) Calculate the data missing from the table. írásbeli vizsga / május 19.

16 b) Determine how many units of product a profit maximising company produces, when the market price is 130. Explain your answer and calculate the amount of the profit. c) Determine the market price and quantity which allows the company to break-even. Briefly explain your answer. írásbeli vizsga / május 19.

17 3. Short arithmetic questions 8 points a) In an open economy, household consumption equals 6 500, savings equal 700, public procurements from the private sector equal 1200, and the trade deficit is 300. Calculate the amount of the macroeconomic income. 2 points Calculations: b) A company s revenue equals , its total explicit cost is , depreciation is , while its ordinary profit is Calculate the amount of its accounting profit and the size of its economic profit. 3 points Calculations: c) Two entrepreneurs must choose between two technically efficient technologies. Staff costs are HUF /day, equipment rental fees are HUF /day. The two technologies: A: 10 machines and 20 people B: 8 machines and 25 people Make a decision for the entrepreneur. Justify your decision with calculations and explain it in one sentence. 3 points Calculations: írásbeli vizsga / május 19.

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20 Topic Test questions and multiple choice questions in the field of economic management and economics Arithmetic and geometry questions in the field of economic management and economics Question number Maximum points Points scored Maximum points of topic Points scored in written examination 100 Points scored in topic Date:... Correcting teacher Választást, rövid választ igénylő feladatok a gazdálkodási ismeretek témaköreiből/ Test questions and multiple choice questions in the field of economic management and economics Számítást igénylő feladatok a gazdálkodási ismeretek témaköreiből/ Arithmetic and geometry questions in the field of economic management and economics pontszáma egész számra kerekítve/ Points rounded to a whole number programba beírt egész pontszám / Points (whole number) entered into programme javító tanár/correcting teacher jegyző/notary Dátum/Date:... Dátum/Date:... írásbeli vizsga / május 19.