VENDÉGLÁTÓ- IDEGENFORGALMI ALAPISMERETEK ANGOL NYELVEN KÖZÉPSZINTŰ ÍRÁSBELI VIZSGA

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1 ÉRETTSÉGI VIZSGA május 26. VENDÉGLÁTÓ- IDEGENFORGALMI ALAPISMERETEK ANGOL NYELVEN KÖZÉPSZINTŰ ÍRÁSBELI VIZSGA május 26. 8:00 Az írásbeli vizsga időtartama: 180 perc Pótlapok száma Tisztázati Piszkozati OKTATÁSI ÉS KULTURÁLIS MINISZTÉRIUM Vendéglátó-idegenforgalmi alapismeretek középszint írásbeli vizsga 0811

2 Important Information Dear examinee, This written examination comprises 3 different parts, which are designed to measure your knowledge in the following areas: The basics of catering and tourism, the basics of hotel management, and the basics of marketing. The questions are not linked to each other, you may answer them in any order you prefer. We recommend that you read through the exam before answering the questions and begin by answering the questions that easiest for you. To make sure that your exam is successful, we suggest that you pay attention to the following: The last (back cover page) is reserved for evaluation; please do not write on that page. In some of the questions we ask you to put down examples and typical characteristics. With regard to this type of question, please make sure that you read carefully how many of these examples, characteristics the question asks for, as no additional points may be awarded even, if you list more items that expected. In some of the questions, we expect you to justify and explain your answers. We kindly ask you to stick to what is relevant and to try and summarize your thoughts and most important ideas on the provided dotted lines. When answering the question make sure you pay attention to the following: 1. Apart from pens, non-programmable calculators, compasses and rulers, no additional aids may be used to answer the questions (e.g. course book, exercise book, etc.). Bringing mobile phones into the examination room for the duration of the exam is strictly prohibited (even if the phones are turned off). If the above rules are breached the supervising teacher shall take the test sheets from the students breach the rules. 2. Answers written in pencil will not be accepted. 3. With respect to correcting your answers, please, make sure that you indicate which of your answers you want evaluated. Otherwise you will not score any points for the question at hand. Please, make sure you write in a legible manner and provide an easy-to-follow layout for your answers. Good luck! írásbeli vizsga / május 26.

We recommend that you read through the exam before answering the questions and begin by answering the questions that easiest for you.

3 Test questions Basics of Catering and Tourism 1. Define the following concepts. 3*2 = 6 points Inventory: Last Minute: Catering: 2. Name two locations where it would be profitable to establish a fast-food restaurant. Briefly explain your answer. (1+1)+2 = 4 points Explanation: 3. Add the appropriate concepts, terms to the following definitions. 3*1 = 3 points A. sells trips and services organized by other travel bureaus, or is engaged in mediating other trips is the safekeeping (storing) of goods and raw materials in a safe location, in an environment that will not cause changes in either the quality, or the quantity of the items. An.. is a natural, social and economic aspect of our environment with invaluable significance which prompts tourists to visit the given place írásbeli vizsga / május 26.

Add the appropriate concepts, terms to the following definitions. 3*1 = 3 points A.

4 4. What business lines do the following types of businesses belong to? Write the correct letter on the dotted lines. 6*1 = 6 points 1 Catering facility serving hot meals 2 Other catering facilities x none of the above Inn... Confectioner s shop... Canteen... Café... Disco... Grill Bar Based on the following sample business letter complete the list below with the five missing structural components, keeping the common rules of business letter writing in mind. 5*1 = 5 points Structural elements of a business letter: Reference to type of mailing Reference Subject of the letter Text Attachments Ciceró Szálloda Kft Horváth Pál Managing Director Budapest Pap utca Subject: Price quotation Dear Mr. Managing Director, Gastro-trend Vendéglátó és Turisztikai Kft Sopron Napfény u. 1. Telephone: 36-99/ gastrotrend@axelero.hu With reference to the Yours sincerely, Zoltán Voleszák Managing Director April 3, Which phases of catering production do the following activities belong to? 3*1 = 3 points a. Selection, cutting, breading:... b. Baking, cooking:... c. Keeping ready, serving, decorating:... írásbeli vizsga / május 26.

Based on the following sample business letter complete the list below with the five missing structural components, keeping the common rules of business letter writing in mind.

5 7. List the post management work performed by travel agencies. 3*1 = 3 points List four characteristics of catering demand. 4*1 = 4 points írásbeli vizsga / május 26.

6 Basics of Hotel Management 1. Connect the jobs listed to their corresponding task. Write the letters of the tasks on the dotted lines next to the job titles. 5*1 = 5 points Hotel journal manager a.) Errands on- and off-site Boy b.) Collection and organisation of data Maid c.) Answers incoming calls Telephone operator d.) Cleans the rooms Valet e.) Greets guests who arrive by car 2. Describe conference hotels briefly in 5 points. 5*1 = 5 points írásbeli vizsga / május 26.

) Errands on- and off-site Boy b.) Collection and organisation of data Maid c.) Answers incoming calls Telephone operator d.

7 3. Briefly define the following terms and phrases. 4*2 = 8 points Transit hotel Sanitary block Safe All Inclusive 4. Which of the following statements is the odd one out and why? Underline and explain your answer. 1+2 = 3 points Night Bar, Breakfast lounge, Chambermaid storage, Drink Bar, black scullery, private room Explanation: 5. List six hotel types *1 = 6 points írásbeli vizsga / május 26.

Which of the following statements is the odd one out and why? Underline and explain your answer.

8 6. Write down the English equivalent of the following work areas. 3*1 = 3 points Szobafoglalás:... Szállodai portás:... Földszinti munkaterület: What are the advantages a hotel can realize if it becomes a member of an international hotel chain? List three. 3*1 = 3 points írásbeli vizsga / május 26.

What are the advantages a hotel can realize if it becomes a member of an

9 Basics of Marketing 1. Decide which era of marketing is described. Write your answer on the dotted line. 1 point The marketing concepts of today s economic and social life is an experimenting, innovative, demand-regulating activity reconciling market and entrepreneurial interests that takes the harmony of social interests into account Decide whether the following statements are true or false. Underline the correct letter 4*1 = 4 points T F T F T F T F In the case of the artificial route the wholesaler takes on a bi-fold role. It operates a retail network and sells goods to other retailers. The main purpose of communication policy is to inform and influence consumers and guests, and to convince them to use the product or service in question. Sales policy refers to the decisions made in connection with product planning, product range and brand policy. The role of the human factor in the service sector is particularly important. A friendly, polite and well-trained staff is an indispensable part of servicemarketing. 3. Define the following terms. 4*2 = 8 points Price Direct marketing Secondary information Marketing-mix írásbeli vizsga / május 26.

of social interests into account.... 2. Decide whether the following statements are true or false.

10 4. Group the following concepts according to the given criteria. 4*1 = 4 points employee discounts, contact with business partners, dealing with customers, bulletin board Internal PR: External PR: 5. List four factors that influence buying behaviour. 4*1 = 4 points Define the concept of advertising and list four internal marketing tools, which you would use in a Category II restaurant. 2+4*1 = 6 points The concept of advertising: Internal advertising tools: írásbeli vizsga / május 26.

List four factors that influence buying behaviour. 4*1 = 4 points 1.... 2.... 3.... 4.... 6.

11 7. List three advantages and three disadvantages of interviewing (verbal questions). 6*1 = 6 points Advantages: Disadvantages: írásbeli vizsga / május 26.

6*1 = 6 points Advantages: 1.... 2.... 3.

12 Topic Basics of Catering and Tourism Basics of Hotel Management Basics of Marketing Question number Maximum points TOTAL 100 Points of written examination (Test questions) 100 Points scored Date:... Correcting teacher Teszt jellegű feladatok / Test questions Elért pontszám / Points scored Programba beírt pontszám / Points entered into programme Javító tanár / Correcting teacher Jegyző / Notary Dátum/Date:... Dátum/Date:... írásbeli vizsga / május 26.

6 TOTAL 100 Points of written examination (Test questions) 100 Points scored Date:.

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