YOU ARE CORDIALLY INVITED TO THE II. INTERNATIONAL CONFERENCE ON UNIVERSITY-BASED ENTREPRENEURSHIP AND REGIONAL DEVELOPMENT UNIVERSITY OF PÉCS FACULTY OF BUSINESS AND ECONOMICS NOVEMBER 30 - DECEMBER 1, 2017 1
II. INTERNATIONAL CONFERENCE ON UNIVERSITY-BASED ENTREPRENEURSHIP AND REGIONAL DEVELOPMENT: THEORY, EMPIRICS AND PRACTICAL IMPLEMENTATION SCHEDULE AND SESSIONS Pécs, Hungary, November 30 - December 1, 2017 2
SCIENTIFIC AND ORGANIZING COMMITTEE o Attila Varga (University of Pécs, Hungary) o Katalin Erdős (University of Pécs, Hungary) o László Szerb (University of Pécs, Hungary) o Vivien Csapi (University of Pécs, Hungary) o Zsolt Bedő (University of Pécs, Hungary) Organized by Simonyi Business and Economic Development Center (BEDC) Regional Innovation and Entrepreneurship Research Center (RIERC) MTA-PTE Innovation and Economic Growth Research Group University of Pécs Faculty of Business and Economics Financed by Erasmus+ NetMIB 3
PROGRAM November 30th 2017, Thursday 8.00-9.00 REGISTRATION Aula 9.00-9.15 OPENING, WELCOME SPEECH Aula 9.15-10.45 PLENARY PRESENTATIONS: UNIVERSITIES AND REGIONS: IMPACTS AND POLICY Aula 10.45-11.15 COFFEE BREAK B323 11.15-12.45 ROUNDTABLE DISCUSSION: UNIVERSITY-BASED ENTREPRENEURIAL ECOSYSTEMS Aula 12.45-13.45 LUNCH BREAK B323 13.45-15.15 SPECIAL SESSION: FIRES POLICY ROUNDTABLE (in Hungarian) PRACTITIONERS WORKSHOP ON USING GE(D)I/REDI TO IMPROVE EUROPE S ENTREPRENEURIAL ECOSYSTEM Aula 13.45-15.00 PARALLEL SESSIONS B021 B025 B310 B312 B313 Hatchery 15.00-15.30 COFFEE BREAK B323 15.30-16.30 PARALLEL SESSIONS B021 B025 B310 B312 B313 Hatchery 16.15-16.45 COFFEE BREAK B323 16.45-17.45 DISCUSSION: NetMIB, IVP Cooperation Hatchery 19.00-22.00 GALA DINNER B323 4
December 1st 2017, Friday 8.30-9.30 REGISTRATION Aula 9.30-10.30 PLENARY PRESENTATIONS Aula 10.30-11.00 COFFEE BREAK B323 11.00-13.30 PARALLEL SESSIONS B310 B311 B312 13.30-13.45 CLOSING OF THE CONFERENCE B323 13.45-14.45 LUNCH B323 5
PLENARY PRESENTATIONS THURSDAY November 30th 9.15-10.45 Aula Mark Sanders (Utrecht University School of Economics, Netherlands): FIRES AND THE UNIVERSITY: THE ROLE OF UNIVERSITIES IN AN ENTREPRENEURIAL SOCIETY Paul Benneworth (University of Twente, Netherlands): SMART POLICY MIXES FOR STIMULATING UNIVERSITY-BASED ECOSYSTEMS: RELEVANCE & ENGAGEMENT IN AN AGE OF EXCELLENCE AND UNIQUENESS FRIDAY December 1st 9.30-10.30 Aula Einar Rasmussen (Nord University, Norway): THE REGIONAL IMPACTS OF UNIVERSITY SPIN-OFFS Jacek Klich (Cracow University of Economics, Poland): TOWARD AN ENTREPRENEURIAL UNIVERSITY? THE POLISH HIGHER EDUCATION SYSTEM AT THE CROSSROADS 6
ROUNDTABLE DISCUSSION UNIVERSITY-BASED ENTREPRENEURIAL ECOSYSTEMS 30TH November 2017, 11.15-12.45 Aula Members of the roundtable discussion: Suncica Oberman Peterka, Vice-dean, Faculty of Economics in Osijek J.J. Strossmayer University in Osijek Richard Tunstall, Associate Professor of Enterprise, Leeds University Business School Juan A. Bertolin, Managing Director, Espaitec, Fundacio General, Universitat Jaume I Zsolt Bedő, Director, Simonyi BEDC, Faculty of Business and Economics, University of Pecs SPECIAL SESSION ROUNDTABLE DISCUSSION: FIRES POLICY ROUNDTABLE (in Hungarian) PRACTITIONERS WORKSHOP ON USING GE(D)I/REDI TO IMPROVE EUROPE S ENTREPRENEURIAL ECOSYSTEM 30 TH November 2017,13.45-15.15 Aula Members of the roundtable discussion: Mark Sanders László Szerb Associate Professor Utrecht University School of Economics Professor University of Pécs Faculty of Business and Economics Attila Varga Professor University of Pécs Faculty of Business and Economics 7
PARALLEL SESSIONS 8
II. INTERNATIONAL CONFERENCE ON UNIVERSITY-BASED ENTREPRENEURSHIP AND REGIONAL DEVELOPMENT: THEORY, EMPIRICS AND PRACTICAL IMPLEMENTATION 1 ST PARALLEL SESSION Room B021 November 30, 2017 Chair: Katalin Erdős, University of Pécs 13.45-14.00 14.00-14.15 14.15-14.30 14.30-14.45 Authors Arun Pratap Mishra (University of Delhi) Csaba Ruzsa (University of Pécs) Dhanashree Katekhaye Dr. Robert Magda (Szent István University) Houda Aleqedat (Kaposvár University) Gabriella Krmpotity Bacsó (Kaposvár University) 14.45-15.00 Szilárd Podruzsik (Corvinus University of Budapest) 15.00-15.30 COFFEE BREAK Mehman Karimov 15.30-15.45 (Kaposvár University) Nebal Al maaitah 15.45-16.00 (University of Miskolc) Title of the presentation Urban Innovation, Sanitation Facilities and Smart Cities : Case of Allahabad City, India Can shared service centre be major economic force in the southern Hungarian region? Rural Development in India through Entrepreneurship: An Overview of the Problems and Challenges The effect of corporate governance, effective internal control system, ownership structure on profitability of public sharehold The use of donations by the Hungarian Government in the region of AP Vojvodina The Impact of Foreign Direct Investment (FDI) on the Turkish Economy Financial institutions providing microfinance in Jordan: Outreach, growth and sustainability 9
II. INTERNATIONAL CONFERENCE ON UNIVERSITY-BASED ENTREPRENEURSHIP AND REGIONAL DEVELOPMENT: THEORY, EMPIRICS AND PRACTICAL IMPLEMENTATION 2 ND PARALLEL SESSION Room B025 November 30, 2017 Chair: Zsolt Bedő, University of Pécs Authors László Radácsi 13.45-14.00 Richárd Kása (Budapest Business School) Péter Juhász 14.00-14.15 (Corvinus University of Budapest) Zef Dedaj 14.15-14.30 (University of Pécs) Haile Versavel Tecleab 14.30-14.45 (Kaposvár University) Firas Najib Zeidan 14.45-15.00 (Kaposvár University) 15.00-15.30 COFFEE BREAK István Takács 15.30-15.45 Katalin Takács-György (Óbuda University) Pramudya Sakti Hendra 15.45-16.00 (University of Pécs) Title of the presentation The Hungarian Family Business Sector: Results of the First Empirical Research Project Competitive region competitive firms? A case study on Hungary Entrepreneurship Development: the case of Croatia The role of gender inequality in the perception of innovation Family Buisness in Lebanon and its Continuity Lessons learned from projects in the public sector in Hungary The Family Business Attributes (Case study: Urban Family Business in South Jakarta) 10
II. INTERNATIONAL CONFERENCE ON UNIVERSITY-BASED ENTREPRENEURSHIP AND REGIONAL DEVELOPMENT: THEORY, EMPIRICS AND PRACTICAL IMPLEMENTATION 3 RD PARALLEL SESSION Room B310 November 30, 2017 Chair: Petra Rácz-Putzer, University of Pécs 13.45-14.00 14.00-14.15 Author Judit Grotte (Budapest Metropolitan University) Száva Zsigmond (Budapest Business School) Krisztina Panyi Ákos Varga 14.15-14.30 (Corvinus University of Budapest) Kitti Szimonetta Molich Ádám Stefán 14.30-14.45 Petra Gyurácz Németh (University of Pannonia) János Vecsenyi Attila Petheő 14.45-15.00 (Corvinus University of Budapest) 15.00-15.30 COFFEE BREAK Ramona Adnan Al Danaf 15.30-15.45 (Kaposvár University) Phan Van Thanh (Kaposvár University) 15.45-16.00 Szilárd Podruzsik (Corvinus University of Budapest) Title of the presentation Global Trends in the Hospitality Industry F.A.I.L., First Attempt In Learning: What and How to Learn From an Unsuccessful Entrepreneurial Mentoring Process? Marketing and Entrepreneurship: The possibilities of Influencer Marketing in FMCG sector Hotel Front Office robotization Consumers perspective How can you define your new venture? From the Business Model Canvas, through Lean canvas to The Business Concept Map Business Ethics and CSR between yesterday and tomorrow The Role of Corporate Social Responsibility in Competitiveness: The Case of Developing Countries 11
II. INTERNATIONAL CONFERENCE ON UNIVERSITY-BASED ENTREPRENEURSHIP AND REGIONAL DEVELOPMENT: THEORY, EMPIRICS AND PRACTICAL IMPLEMENTATION 4 TH PARALLEL SESSION Room B312 November 30, 2017 Chair: Vivien Csapi, University of Pécs Author Dezső Dér Nóra Hanka 13.45-14.00 (Budapest Metropolitan University) Ákos Tóth-Pajor Vivien Csapi 14.00-14.15 Zsolt Bedő (University of Pécs) Mortaza Baky Haskuee (Imam Sadiq University) Seyyed Reza Nakhli 14.15-14.30 (Isfahan University) Alireza Youzbashi (Teheran University) Katalin Mihalkovné Szakács 14.30-14.45 (Corvinus University of Budapest) Adam Novotny Einar Rasmussen 14.45-15.00 (Nord University Business School) 15.00-15.30 COFFEE BREAK Daniella Kucsma 15.30-15.45 Krisztina Varga (University Of Miskolc) Vivien Csapi 15.45-16.00 16.00-16.15 (University of Pécs) Róbert Marciniak (Corvinus University of Budapest) Title of the presentation Museums in the age of online marketing The development and validation of the NETMIB Entrepreneurial Orientation Index A Comparative Analysis of the Business and Non-Business Students' Perceptions on Entrepreneurial Content of Iranian Universities Learning outcome based entrepreneurial education in higher education Growth Characteristics of Academic Spin-off Firms Higher expectation, or Limits to the performance management of business management in public organizations Real Options in Entrepreneurship Automation forms the future of business services 12
II. INTERNATIONAL CONFERENCE ON UNIVERSITY-BASED ENTREPRENEURSHIP AND REGIONAL DEVELOPMENT: THEORY, EMPIRICS AND PRACTICAL IMPLEMENTATION 5 TH PARALLEL SESSION Room B313 November 30, 2017 Chair: Gábor Márkus, University Of Pécs 13.45-14.00 14.00-14.15 14.15-14.30 14.30-14.45 Author Gábor Márkus (University of Pécs) Melinda Jászberényi Katalin Ásványi László Kökény (Corvinus University of Budapest) Miklós Lukovics Beáta Udvari (University of Szeged) Nikolett Nádas (First Hungarian Responsible Innovation Association) László Gonda (Metodus Kft.) Olga Berta (University of Nyíregyháza) Dániel Orosz 14.45-15.00 Péter Zsolt (University of Miskolc) 15.00-15.30 COFFEE BREAK Anna Dunay Beatrix Turzai-Horányi 15.30-15.45 Csaba Bálint Illés (Szent István University) Csaba Bálint Illés Saeed Nosratabadi 15.45-16.00 Anna Dunay (Szent István University) Title of the presentation Entrepreneurial prospects and overconfidence Innovation and experience creation in the festival tourism. Responsible Research and Innovation among SMEs Digitization in the Agrarian Sector: Development Trends in the Light of a Questionnaire Survey Characteristics of Smart Home Systems, Directions and Development of the Domestic and International Markets Development of car dealerships in Hungary a comparison of different brands Business models in theory and practice 13
II. INTERNATIONAL CONFERENCE ON UNIVERSITY-BASED ENTREPRENEURSHIP AND REGIONAL DEVELOPMENT: THEORY, EMPIRICS AND PRACTICAL IMPLEMENTATION 6 TH PARALLEL SESSION Room Hatchery (4 th floor) November 30, 2017 Chair: Tamás Sebestyén, University of Pécs Szerző Csapó Ildikó 13.45-14.00 Cseh-Papp Imola (Szent István Egytem) Fain Máté 14.00-14.15 (Budapesti Corvinus Egyetem) Makszim Györgyné dr. 14.15-14.30 Nagy Tímea (Nyíregyházi Egyetem) Gyurcsik Petronella Csapó Ildikó 14.30-14.45 Tóth Róbert (Szent István Egytem) Varga Krisztina Tóthné Kiss Anett 14.45-15.00 Balaton Károly (Miskolci Egyetem) 15.00-15.30 COFFEE BREAK S. Gubik Andrea 15.30-15.45 Bartha Zoltán (Miskolci Egyetem) Kulcsár Noémi Grotte Judit 15.45-16.00 (Budapesti Metropolitan Egyetem) Kovács Kata 16.00-16.15 (Szent István Egytem) Berke Szilárd 16.15-16.30 Hetesi Zsófia (Kaposvári Egyetem) Előadás címe Hiányszakmát tanulók munkaerőpiaci tervei A vállalkozásélénkítő állami támogatások hatásossága a nemzetközi szakirodalom alapján A vállalkozási szempontú térszerkezeti vizsgálatok egy lehetséges modellje Tőkeszerkezet a gyakorlatban- egy kérdőíves felmérés eredményeinek bemutatása Üzleti és társadalmi innovációk beágyazottsága, kapcsolata Az egyetemi hallgatók vállalkozói hajlandóságának intézményi meghatározói Szállodai élmény dimenziók meghatározása a digitális éra szegmenseinek esetében Az Employer Branding helyzete Magyarországon Eltérő vezetési stílusok- és magatartás vizsgálata pilot kutatás mélyinterjúkkal, Northouse és Epstein alapján 14
II. INTERNATIONAL CONFERENCE ON UNIVERSITY-BASED ENTREPRENEURSHIP AND REGIONAL DEVELOPMENT: THEORY, EMPIRICS AND PRACTICAL IMPLEMENTATION 7 TH PARALLEL SESSION Room B310 December 1, 2017 Chair: Roland Schmuck, University of Pécs 11.00-11.15 11.15-11.30 11.30-11.45 11.45-12.00 12.00-12.15 12.15-12.30 12.30-12.45 12.45-13.00 13.15-13.30 Author Gábor Gyarmati (University of Óbuda) Balázs Páger (Hungarian Academy of Sciences) Jay Stephen Siy (Corvinus University of Budapest) Kristian Kremer (University of Pécs) Zsófia Krabatné Fehér László Szerb (University of Pécs) Marianna Bareith-Kiss Rita Koroseczné Pavlin Diána Koponicsné Györke (Kaposvár University) Roland Schmuck (University of Pécs) Zsolt Péter Ádám Bereck Ágnes Kádárné Horváth Julianna Kiss Eszter Siposné Nádori Krisztina Szegedi (University of Miskolc) Tibor Bareith Arnold Csonka (Kaposvár University) Title of the presentation Roles of Organic farming in the enterpreneurship Entrepreneurial aspirations of high-growth oriented firms in Central and Eastern European regions The CSR practices of Wizz Air and Ryanair: balancing growth and sustainability in the air travel business Entrepreneurial profile of Germany and a comparison with the United States and the United Kingdom based on the Global Entrepreneurship Index Regional competitiveness in the European Union: A systemic perspective Analysis of women's labour market activity Strategic Simulations Hungarian Social Enterprises and their possible customers, duties and challenges The spatial pattern of agroforestry potential in Hungary 15
II. INTERNATIONAL CONFERENCE ON UNIVERSITY-BASED ENTREPRENEURSHIP AND REGIONAL DEVELOPMENT: THEORY, EMPIRICS AND PRACTICAL IMPLEMENTATION 8 TH PARALLEL SESSION Room B311 December 1, 2017 Chair: Mónika Kuti, University of Pécs 11.00-11.15 11.15-11.30 11.30-11.45 11.45-12.00 12.00-12.15 12.15-12.30 12.30-12.45 12.45-13.00 13.00-13.15 Author Jingchen Zhao (University of Leeds) Art Kovačič (Faculty for Commercial and Business Sciences) Nikolett Deutsch Bálint Blaskovics (Corvinus University of Budapest) Seyyed Amir Vafaei Mária Fekete Farkas (Szent István University) Pacsi Diána (Szent István University) György Péczely (University of Szeged) Zsófia Jámbor (Corvinus University of Budapest) Valentina Cattivelli Andrea Omizzolo (EURAC Research) Mónika Kuti Zsolt Bedő (University of Pécs) Title of the presentation Promoting More Socially Responsible Companies through the lens of Board Accountability Evaluating the competitiveness position of countries by entrepreneurship activity Note on the role of project sustainability in achieving corporate sustainability goals The effect of green innovation on green trust The effect of the gamification in the costumer's decision making process Organizational culture-centered definition of lean production What does coopetition mean? A literature review of the past 16 years Intergenerational transition in agriculture. Policies and opportunities for young farmers in South Tyrol and Italy The Link between University-based Entrepreneurial Ecosystem and Crowdfunding 16
II. INTERNATIONAL CONFERENCE ON UNIVERSITY-BASED ENTREPRENEURSHIP AND REGIONAL DEVELOPMENT: THEORY, EMPIRICS AND PRACTICAL IMPLEMENTATION 9 TH PARALLEL SESSION Room B312 December 1, 2017 Chair: Vivien Csapi, University of Pécs Szerző Előadás címe 11.00-11.15 11.15-11.30 11.30-11.45 11.45-12.00 12.00-12.15 12.15-12.30 12.30-12.45 12.45-13.00 13.15-13.30 Csiszárik-Kocsir Ágnes (Óbudai Egyetem) Csiszárik-Kocsir Ágnes Varga János (Óbudai Egyetem) Csiszárik-Kocsir Ágnes Varga János (Óbudai Egyetem) S. Gubik Andrea Tóth Szita Klára Bartha Zoltán (Miskolci Egyetem) Farkas Szilveszter (Budapesti Gazdasági Egyetem) S. Gubik Andrea (Miskolci Egyetem) Varga József Cseh Balázs (Kaposvári Egyetem) Czeglédy Tamás (Soproni Egyetem) Horváth Zoltán (Pannon Egyetem) Posza Alexandra (Pécsi Tudományegyetem) A pénzügyi termékekkel kapcsolatos alaptudás szintje a felsőoktatásba belépő hallgatóknál Hitelfelvételi indokok és célok a magyar kkv-k körében A projektsikert támogató szervezeti kultúra jellemzői és összetevői A körforgásos gazdaságban rejlő lehetőségek a KKV-k számára Egyetemi-főiskolai hallgatók vállalkozási hajlandóságnak és aktivitásának kutatása Magyarországon 2006-2016 (GUESSS) A gépek és az élő munkaerő versenye, avagy a 4. ipari forradalom etikai aspektusai Jó dolog a pozitív folyó fizetési mérleg? Mit tehetnek hozzá a kis és közepes vállalkozások? Kihívások a Balaton régióban a szálloda- és vendéglátó-ipar területén működő családi vállalkozások számára Kockázati tőke befektetések reálopciós szemléletben 17
INTERNATIONAL CONFERENCE ON UNIVERSITY-BASED ENTREPRENEURSHIP AND REGIONAL DEVELOPMENT: THEORY, EMPIRICS AND PRACTICAL IMPLEMENTATION Participants Ádám Csuvár Kaposvár University Adam Novotny Nord University Business School Adam Stefan University of Pannonia Ágnes Csiszárik-Kocsir Óbuda University Ákos Tóth-Pajor University of Pécs Ákos Varga Corvinus University of Budapest 18
Alexandra Posza University of Pécs András Bence Szerb Kaposvár University Andrea Omizzolo Eurac Research Andrea S. Gubik University of Miskolc Anett T. Kiss University of Miskolc Anna Dunay Szent István University Arnold Csonka Kaposvár University 19
Attila Petheő Corvinus University of Budapest Attila Varga University of Pécs Balázs Cseh Kaposvar University Balázs Páger Hungarian Academy of Sciences Bálint Blaskovics Corvinus University of Budapest Bence Zuti University of Szeged Berényi, László University of Miskolc Boglárka Mehring Kaposvár University 20
Csaba Bálint Illés Szent István University Dániel Orosz University of Miskolc Dér Cs. Dezső Budapest Metropolitan University Dhanashree Katekhaye Szent Istvan University Diána Pacsi Szent István University Einar Rasmussen Nord University Business School Fain Máté Corvinus University of Budapest Firas Najib Zeidan Kaposvár University 21
Gábor Gyarmati Óbuda University Gábor Márkus University of Pécs Gabriella Krmpotity Bacsó Association for Helping Students Kosztolányi Dezső György Péczely A.A. Stádium Kft. Houda Qasim Haedan Aleqedat Kaposvár University Ildikó Csapó Szent István University Imola Csehné Papp Szent István University 22
István Takács Óbuda University Jacek Klich Cracow University of Economics János Vecsenyi Corvinus University of Budapest Jay Stephen Siy University of the Philippines József Varga Kaposvar University Juan A. Bertolin Espaitec, Universitat Jaume I Judit Grotte Budapest Metropolitan University 23
Kata Kovács Szent István University Katalin Ásványi Corvinus University of Budapest Katalin Mihalkovné Szakács Corvinus University of Budapest Katalin Takácsné György Óbuda University Kitti Molich University of Pannonia Klára Szita Tóthné University of Miskolc Kristian Kremer University of Pécs Krisztina Panyi Corvinus University of Budapest 24
Krisztina Varga University of Miskolc László Kökény Corvinus University of Budapest László Radácsi Budapest Business School László Szerb University of Pécs Mária Fekete Farkas Szent István University Marianna Bareith-Kiss Kaposvár University Mark Sanders Utrecht University School of Economics Mehman Karimov Kaposvar University Melinda Jászberényi Corvinus University of Budapest 25
Miklós Lukovics University of Szeged Mortaza Baky Haskuee Imam Sadiq University Nikolett Deutsch Corvinus University of Budapest Noémi Kulcsár Budapest Metropolitan University Nóra Hanka Tricky Communications Olga Berta University of Nyíregyháza Paul Benneworth University of Twente 26
Péter Juhász Corvinus University of Budapest Petronella Gyurcsik Szent István University Phan Van Thanh Kaposvár University Pramudya Sakti Hendra University of Pécs Ramona Adnan Al Danaf Kaposvár University Richárd Kása Budapest Business School, Budapest LAB 27
Richard Tunstall Leeds University Business School Róbert Marciniak Corvinus University of Budapest Roland Schmuck University of Pécs Seyed Reza Nakhli Isfahan University Seyyed Amir Vafaei Szent István University Suncica Oberman Peterka University of Osijek Száva Zsigmond Budapest Business School 28
Szilárd Berke Kaposvár University Szilárd Podruzsik Corvinus University of Budapest Szilveszter Farkas Budapest Business School Tamás Czeglédy University of Sopron Tibor Bareith Kaposvár University Róbert Tóth Szent István University Valentina Cattivelli Eurac Research 29
Vivien Csapi University of Pécs Zef Dedaj University of Pecs Zoltán Bartha University of Miskolc Zoltán Horváth University of Pannonia Zsófia Jámbor Corvinus University of Budapest Zsófia Krabatné Fehér University of Pécs Zsolt Bedő University of Pécs 30
Zsolt Péter University of Miskolc 31