XXI. CEO Summit Spirit Hotel*****, Sárvár 30 March - 1 April 2011 (Wednesday - Friday)



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XXI. CEO Summit Spirit Hotel*****, Sárvár 30 March - 1 April 2011 (Wednesday - Friday) Europe and Us Growth chances II The main topic of the 20 th (jubilee) CEO Summit was economic growth. Is the economic crisis over, are there any signs of growth and if so, where, what are the chances of domestic companies and undertakings these are the primary questions for which answers are sought. As from January 2011 Hungary will hold the office of EU Presidency for six months. The CEO Summit XXI will be held during that period and will offer an excellent opportunity of considering the problems and prospects of Europe as well as of reviewing the social and economic situation of our country in the context of Europe. The situation is not simple at all. We are far from the phase when the European Union can be considered a uniform, continent-size market of 500 million consumers and about 20 million undertakings though that would be necessary as the Union has to face rivals so huge as the United States, China and India showing increasingly spectacular developments, not to mention Brazil and, of course, Russia. Important steps have to be taken for the avoidance of making the union a mass of diverse markets showing different features, subjected to different regulations and using different currencies. The harmonization of the EU market is important for our domestic companies, too but may also make competition even fiercer. During the period of Hungary s EU Presidency prior reconciliation of the national budgets should be introduced, the harmonization of national economic policies is to be given institutional frames, the legislation process serving harmonization should be given stimulus and a new competitiveness strategy is to be launched. In the course of all this attention is to be paid to the observation of common rules by all operators. Making work plans is not easy, either unforeseeable, serious situations, different problems necessitating the introduction of prompt measures may emerge as the European society is full of tensions and the economic situation of certain EU countries is extremely uncertain. In addition to advanced international attention, the Hungarian Presidency will offer us the opportunity of influencing the development of Europe. How to do that, what results have already been achieved and what is still to be done by the operators of the domestic economy? The 21 st Summit will focus on the above problems. Since many standpoints are expected to emerge and talks will presumably be spirited, as compared to former practice we plan to provide more time to round-table discussions and debates. Spirit Hotel in Sárvár, being popular among the participants of the event and satisfying all requirements, as proven by former events, will host the Summit. 1

10.00 11.00 Arrival at the hotel, occupation of the rooms, registration. Registration for a test drive with the exhibited Audi models 11.00 11.10 Moderator's welcome speech: Dénes Fodor, Partner, CEMI 11.10 11.40 Constantin Vayenas Head of emerging market research, UBS AG Emerging Markets: The source of growth for the decade ahead 11.40 12.10 György Mosonyi CEO, MOL Nyrt. The increase chances of an international energy company's perspective 12.10 12.40 András Simor President, National Bank of Hungary Macro-economic outlook 12.40 14.10 Lunch 14.10 14.25 Hajnalka Csorbai Director, Opten Kft. A bit irresponsible, a bit foolhardy, but it is ours. The Hungarianbusiness culture Pitfalls 14.25 14.55 Harry van Dorenmalen chairman, IBM Europe How smarter technologies are helping Europe progress 14.55 15.25 Enrique Rueda-Sabater Senior Director, Strategy & Economics for Emerging Markets, Cisco Megatrends and Business Models: Scenarios on the Future of the Internet to 2025 15.25 15.50 Bence Rétvári Parliamentary Secretary, KIM Competitive administration, competitive Hungarian companies 15.50 16.40 Round table talk of international big companies Hungary as a Target of Investment in 2011 Péter Feiner Managing Director, SPAR Magyarország Kereskedelmi Kft. Dale A. Martin Chairman-CEO, Siemens Zrt. Attila Suhajda Director of government relations, IBM Magyarország Kft., Chairman, HOA János Takács CEO, Electrolux Lehel Kft., Chairman, Befektetői T. Program Wednesday, 30 March 2011 X X I. C E O S u m m i t 16.40 17.10 Ágnes Tringer Henterné Leader of the Investment & Strategy Department, Ministry for National Economy The Hungarian Government's steps to improve and facilate the investment environment. 17.10 17.25 Q&A with the presenters 17.25 17.55 Coffee break 17.55 18.10 Gábor Zsámboki CEO, Állami Nyomda Nyrt. The effectiveness of innovation 18.10 18.25 Judit Kiss Managing director, Manpower Munkaerő-szervezési Kft. The human age 18.25 19.15 Round table talk of Hungarian big companies Business Risks in a Changing Hungary in 2011 Péter Lakatos CEO, Videoton Holding Zrt. Gábor Hegedüs CEO, Kancellár.hu Zrt. Tamás Schenk Managing Director, OTP Bank Nyrt. Gábor Zsámboki CEO, Állami Nyomda Nyrt. 19.15 19.40 István Fodor President of the board, Budapesti Városüzemeltetési Központ Zrt. The state role in economy - now 19.40 20.40 Lifestyle Round Table Talk Big Company Executives on Lifestyle, Challenges and Best Practices in Business and Private Life Andrea Jádi Németh Managing partner, Jádi Németh Attorneys at Law Béla Forgó CEO, Alcoa Köfém Kft. Kovács Ferenc Mayor, Nyíregyháza Megyei Jogú Város Polgármesteri Hivatal Tímea Samu Economic-CEO, EPAMEDIA Hungary Zrt. 20.40 - Buffet reception, wine tasting, from the wines of the Sauska Win 2

Thursday, 31 March 2011 X X I. C E O S u m m i t 07.00 09.45 Breakfast Moderator: György Bőgel CEU Business School Moderator: Dénes Fodor partner, CEMI 09.45 10.15 Gergely Gulyás Deputy-leader, Fidesz (plenary presentation) Current constitutional issues - economicaspects 10.15 11.15 Water Room 10.15 11.15 Fire Room Presentation: Judit Budai partner, Szecskay Attorneys At Law Lobbying in the European Way ROUND TABLE TALK OF FAMILY BUSINESSES Risks and Opportunities in Generation Transfers in the Time of Crisis Moderátor: Kürti Tamás Vice President KÜRT Zrt. és A Felelős Családi Vállalkozásokért Magyarországon Egyesület (FBN-H) ROUND TABLE TALK OF THE EXECUTIVES OF AMERICAN BIG COMPANIES Are Fortune 50 Companies Long-term Partners in the Modernisation of Central Europe? Moderator: Péter Dávid Managing Director, AmCham László Ábrahám Managing director, Mmd Public Relations Hungary Gergely Gulyás Deputy-leader, Fidesz Eszter Szabó Communications and Public Affairs Director CEE and Turkey, GE Corporate Zsolt Török General manager, Codexis Laboratories Hungary Kft. Péter Berendi Founder Roland Divatház Zrt.; Founder, FBN-H Hajnalka Csorbai Director, Opten Kft. László Rudas Istenhegyi Klinika; Founder-president, FBN-H Dénes Purnhauser Managind director, Hauser Magyarország; Founder, FBN-H 11.15 11.45 Coffee break 11.45 12.45 Water Room 11.45 12.45 Fire Room ROUND TABLE TALK OF THE EXECUTIVES AGRICULTURAL COMPANIES You are what you eat Moderator: József Popp Deputy Director General, Agrárgazdasági Kutató Intézet, MTA Gábor Antal CEO, Hód-Mezőgazda Zrt. István Erdélyi President-CEO, Gallicoop Pulykafeldolgozó Zrt. Zsolt Harsányi Managing Director, Axiál Kft. Mihály Kun CEO, Mezőhegyesi Ménesbirtok Zrt. Tibor Mélykúti Managing Director, Alföldi Tej Kft. 3 ROUND TABLE TALK OF THE EXECUTIVES OF IT COMPANIES 2011: Year of the changing technological strategies Moderator: Mihály Sugár leader advisor, Bellresearch Kft. Róbert Budafoki CEO, Central Europe On-Demand Zrt. László György Managing Director, Cisco Systems Magyarország Kft. Csaba Reményi Managing Director, Oracle Hungary Kft. György Zsembery COO, Invitel Zrt. Gergely Gulyás Kovács Deputy CEO Strategy and Business Development, Euro One Számítástechnikai Zrt. Pál Vadász Managing Director, Montana Tudásmenedzsment Kft. Zsolt Veres CEO, IBM Hungary Kft.

PRESENTATIONS 12.45 13.05 Water Room 12.45 13.15 Fire Room Balázs Németh Managing Director, Kvalikon Kft. Crisis as an Opportunity the Results and Experience of the Introduction of Lean at Hungarian Companies József Keleti Managing director, Dun & Bradstreet Hungary Kft. Europe and Hungary Risks and Opportunities 13.10 14.40 Lunch, personal talks 14.40 16.00 Water Room 14.40 15.40 Fire Room ROUND TABLE TALK ENERGY SECTOR Domestic energy market outlook Moderator: Tibor Bacsó Managing Director, Accenture Kft. Róbert Csapó Director Gas Sales, Tigáz Zrt. Péter Csiba General Deputy CEO, GDF SUEZ Energia Holding Zrt. Nicholas Katcharov Chairman and CEO, Budapesti Erőmű Zrt. EDF Group Miklós László Relationship director, MOL Nyrt. Presentations: László Tóth Managing Director, Transearch Hungary Kft. The HR leader, as the most important partner of CEOs Sándor Dobozi CEO, AAM Vezetői Informatikai Tanácsadó Zrt. Hungarian Experts and Knowledge Export in the Service of the EU. Opportunities of Hungarian Companies for Regional Expansion 4

16.00 17.00 Water Room 15.40 16.40 Fire Room Presentations: The Relationship of Healthcare as a "Production Sector" with the Other Sectors of Economy. Zoltán Tamás Kiss CEO, Szabolcs-Szatmár-Bereg Megyei Egészségügyi Szervezési és Szolgáltató Holding Nonprofit Zrt. Holding - the new model for operating the healthcare system in Hungary Károly Pikó Deputy CEO, Szabolcs-Szatmár-Bereg Megyei Egészségügyi Szervezési és Szolgáltató Holding Nonprofit Zrt. Health tourism György Béres Business Director General, Szabolcs-Szatmár-Bereg Megyei Egészségügyi Szervezési és Szolgáltató Holding Nonprofit Zrt. The Relationship of Healthcare Supporting Services with the Other Sectors of Economy 17.00 17.20 Opening Audi A6 exhibition 17.20 20.00 Free time, wellness programs 20.00 20.30 Buffet reception with champagne, opening of the exhibition of contemporary artist MSL 20.30 22.30 Reception, Adventures in World of Wines with Agnes Herczeg - International Wine Expert 10.00 Surprise Program! 22.00 4 th CEO Poker Championships in the Luna Bar provided by Casino Sopron ROUND TABLE TALK OF THE EXECUTIVES OF STATE-OWNED COMPANIES Our Client is Society Practical Experience at Home and Elsewhere in Europe Moderator: Dénes Fodor partner, CEMI Miklós Devecz Managing Director, Parking Kft. Ilona Dávid CEO, GYSEV Zrt. Pál Schmidt CEO, Magyar Posta Zrt. Dávid Vitézy CEO, Budapesti Közlekedési Központ Zrt. CEBC key partner in the research is Bellresearch The conference technic partner is AVadvice, the simultaneous translation is provided by InterContact 5

Friday, 1 April 2011 Moderator of the day: Bőgel György - CEU Business School 07.00 10.00 Breakfast, leaving hotel rooms 10.00 10.30 Dávid Tibor CEO, Masterplast Group Zrt. Masterplast - International expansion opportunities and threats 10.30 11.30 Round Table Talk of Risk Funds Corporate acquisitions and financing in Hungary and in CEE 11.30 11.45 Coffee break Moderator: László Vadas partner, CEMI Ádám Hegyi Director, KBC Corporate Finance Péter Hodina Managing Director, Specializált Finanszírozás, K&H Bank Zrt. Béla Lendvai-Lintner Partner, Arx Equity Partners Miklós Bethlen Director, Mid Europa Partners Kft., elnök, Magyar Kockázati és Magántőke Egyesület 11.45 12.15 Péter Füzes Government Business Manager, EE&CIS Regions, Oracle Corporation Governmental approach - Experiences from Austria, Hungary to Kyrgyzstan 12.15 13.15 Expat-CEO Round Table Talk Outsider insiders How expats see and feel about the Hungarian economy Moderator: Melinda Tünde Dóra Editor-in-Chief, BBJ Christophe Gourlet CEO, sanofi-aventis Zrt. Emile Bootsma CEO, Kempinski Hotel Corvinus Budapest Henk Slagdt CEO, Sága Foods Zrt. John Smith CEO, Recruitment International Kft. Patrick Eeckelers CEO, GDF SUEZ Magyarország Zrt. Philippe Michalak managing partner, Mazars in Hungary 13.15 Conclusion of the Conference, lunch, personal talks 6 Presenters are under request, we reserve the right of program changing! During the entire time of the event we provide English simultaneously translation!